{"id":8299,"date":"2019-04-11T08:03:36","date_gmt":"2019-04-11T06:03:36","guid":{"rendered":"http:\/\/redaktori.com\/?p=8299"},"modified":"2019-04-11T08:09:04","modified_gmt":"2019-04-11T06:09:04","slug":"intervista-e-1997-tregon-gjenialitetin-parashikues-te-bezos-it-sot-me-i-pasuri-ne-bote","status":"publish","type":"post","link":"https:\/\/redaktori.com\/?p=8299","title":{"rendered":"Intervista e 1997 tregon gjenialitetin parashikues t\u00eb Bezos-it, sot m\u00eb i pasuri n\u00eb bot\u00eb"},"content":{"rendered":"
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Shum\u00eb prej miliarder\u00ebve t\u00eb sot\u00ebm i kan\u00eb b\u00ebr\u00eb parat\u00eb pasi arrit\u00ebn t\u00eb parashikojn\u00eb fuqin\u00eb e internetit kur ky i fundit ende nuk ishte p\u00ebrhapur. Askush prej tyre nuk ka qen\u00eb m\u00eb i suksessh\u00ebm se Xhef Bezos, themeluesi i Amazon.com, q\u00eb tani \u00ebsht\u00eb njeriu m\u00eb i pasur n\u00eb bot\u00eb (sa pa p\u00ebrfunduar plot\u00ebsisht me divorcin).<\/p>\n

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N\u00eb nj\u00eb intervist\u00eb n\u00eb vitin 1997, kur ai e nxori Amazon-\u00ebn n\u00eb burs\u00eb dhe mori 54 milion\u00eb dollar\u00eb si ofert\u00eb fillestare, duke u b\u00ebr\u00eb k\u00ebshtu milioner, Bezosi tregon se si i erdhi ideja p\u00ebr biznesin n\u00eb internet. Ai kishte qen\u00eb n\u00eb Nju Jork, n\u00eb vitin 1994, duke punuar p\u00ebr nj\u00eb kompani q\u00eb menaxhonte fonde investimesh. Aty pa statistikat se si p\u00ebrdorimi i internetit po rritej me shifra ekstreme, me 2300% n\u00eb vit. Kjo e frym\u00ebzoi q\u00eb t\u00eb k\u00ebrkonte nj\u00eb plan biznesi q\u00eb do t\u00eb kishte logjik\u00eb n\u00eb kontekstin e rritjes n\u00ebp\u00ebrmjet internetit.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Pasi b\u00ebri nj\u00eb list\u00eb me 20 produkte t\u00eb ndryshme q\u00eb donte t\u2019i shiste n\u00eb internet, ai zgjodhi librat si produktin e par\u00eb m\u00eb t\u00eb p\u00ebrshtatsh\u00ebm. Po pse pik\u00ebrisht librat? Sepse kategoria \u201clibra\u201d ka m\u00eb shum\u00eb artikuj se \u00e7do kategori tjet\u00ebr.<\/p>\n

Si e llogariti parashikimin e suksesit?<\/strong><\/p>\n

Ai i krahasoi librat me muzik\u00ebn, q\u00eb p\u00ebr t\u00eb ishin produkti i dyt\u00eb m\u00eb i vlefsh\u00ebm p\u00ebr t\u2019u shitur n\u00eb internet. Bezos kishte llogaritur se ekzistonin rreth 200 mij\u00eb disqe CD me muzik\u00eb n\u00eb t\u00eb gjith\u00eb bot\u00ebn (mos harroni q\u00eb po flasim p\u00ebr vitin 1997), si dhe 3 milion\u00eb libra aktiv\u00eb, q\u00eb shiteshin e bliheshin nga njer\u00ebzit n\u00eb gjuh\u00eb t\u00eb ndryshme, gjysma e t\u00eb ci\u00eblve n\u00eb anglisht.<\/p>\n

P\u00ebr k\u00ebt\u00eb arsye, Bezos thot\u00eb se shitja e librave dhe e muzik\u00ebs n\u00eb internet nuk kishte se si t\u00eb mos kishte sukses. Dhe gjenialiteti p\u00ebr t\u00eb njohur k\u00ebt\u00eb potencial shoq\u00ebrohej edhe nga vizioni i tij p\u00ebr ta b\u00ebr\u00eb k\u00ebt\u00eb biznes t\u00eb funksiononte si\u00e7 duhej. Kompania e tij kishte n\u00eb inventar vet\u00ebm pak mij\u00ebra libra, q\u00eb ishin m\u00eb t\u00eb shiturit, nd\u00ebrsa aksesin te 400 mij\u00eb libra t\u00eb tjer\u00eb e garantonte n\u00ebp\u00ebrmjet nj\u00eb rrjeti shp\u00ebrndar\u00ebsish me shumic\u00eb. K\u00ebto mund t\u2019u d\u00ebrgoheshin bler\u00ebsve brenda nj\u00eb dite.<\/p>\n

M\u00eb pas, Amazon b\u00ebri marr\u00ebveshje me 20 mij\u00eb sht\u00ebpi botuese, gj\u00eb q\u00eb i dha akses te 1.1 milion libra t\u00eb cil\u00ebt mund t\u00eb d\u00ebrgoheshin deri n\u00eb dy jav\u00eb. Ve\u00e7 sht\u00ebpive, m\u00eb pas u lidh\u00ebn edhe me dyqane e tregtar\u00eb q\u00eb dhan\u00eb akses te 1 milion libra t\u00eb tjer\u00eb tashm\u00eb t\u00eb printuar.<\/p>\n

Mend\u00ebsia dixhitale q\u00eb n\u00eb koh\u00ebn e shtypshkronjave<\/strong><\/p>\n

Themeluesi i Amazon shpjegon se si kompania e tij kishte arritur ta t\u00ebrhiqte v\u00ebmendjen e njer\u00ebzve edhe gjat\u00eb koh\u00ebs kur kishte tejngopje informacioni. Sekreti i tij? \u201cT\u00eb ofrosh di\u00e7ka t\u00eb re dhe rinovuese, nj\u00eb biznes n\u00eb internet q\u00eb nuk ka t\u00eb dyt\u00eb, dhe q\u00eb ka vler\u00eb faktike p\u00ebr konsumatorin.\u201d Kjo krijon mund\u00ebsi marketingu n\u00eb gazeta dhe p\u00ebrhap p\u00ebrshtypje pozitive mes njer\u00ebzve, gj\u00eb q\u00eb e ndihmon shum\u00eb biznesin. N\u00eb vitin e par\u00eb, fuqizimi i Amazon nuk u b\u00eb nga reklamat, por nga k\u00ebto p\u00ebrshtypje t\u00eb mira q\u00eb njer\u00ebzit i p\u00ebrhapnin me goj\u00eb te nj\u00ebri-tjetri, si dhe nga ekspozimi automatik n\u00ebp\u00ebr media.<\/p>\n

N\u00eb fakt, p\u00ebr sa i p\u00ebrket reklamave, q\u00eb n\u00eb ato vite, interesi i Bezosit ishte q\u00eb t\u00eb favorizonte reklamat dixhitale, jo ato tradicionale n\u00eb televizione e gazeta, pasi dixhitalet mund t\u00eb gjurmoheshin leht\u00eb p\u00ebr sa i p\u00ebrket rezultateve te konsumatori. K\u00ebt\u00eb mund\u00ebsi q\u00eb fronte interneti me reklamat, Bezos e quan Nirvana\u201d e marketingut.<\/p>\n

\u201cM\u00eb e pabesueshmja \u00ebsht\u00eb se tani jemi n\u00eb hapin e par\u00eb. Jemi vet\u00ebm n\u00eb fillim. \u00cbsht\u00eb faza e par\u00eb fare e p\u00ebrhapjes s\u00eb tregtis\u00eb n\u00eb internet\u201d, tha Bezos n\u00eb vitin 1997.<\/p>\n

N\u00eb fund t\u00eb intervist\u00ebs ai madje b\u00ebn nj\u00eb parashikim, dhe thot\u00eb se edhe pas 1000 vitesh, njer\u00ebzit do t\u00eb thot\u00eb se shekulli i 20-t\u00eb ka qen\u00eb nj\u00eb koh\u00eb e bukur p\u00ebr t\u00eb jetuar.\/TCH<\/p>\n","protected":false},"excerpt":{"rendered":"

Shum\u00eb prej miliarder\u00ebve t\u00eb sot\u00ebm i kan\u00eb b\u00ebr\u00eb parat\u00eb pasi arrit\u00ebn t\u00eb parashikojn\u00eb fuqin\u00eb e internetit kur ky i fundit ende nuk ishte p\u00ebrhapur. Askush prej tyre nuk ka qen\u00eb m\u00eb i suksessh\u00ebm se Xhef Bezos, themeluesi i Amazon.com, q\u00eb tani \u00ebsht\u00eb njeriu m\u00eb i pasur n\u00eb bot\u00eb (sa pa p\u00ebrfunduar plot\u00ebsisht me divorcin). N\u00eb […]<\/p>\n","protected":false},"author":1,"featured_media":8300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[23,3,18],"tags":[],"yoast_head":"\nIntervista e 1997 tregon gjenialitetin parashikues t\u00eb Bezos-it, sot m\u00eb i pasuri n\u00eb bot\u00eb - Informohu qart\u00ebsisht!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaktori.com\/?p=8299\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intervista e 1997 tregon gjenialitetin parashikues t\u00eb Bezos-it, sot m\u00eb i pasuri n\u00eb bot\u00eb - Informohu qart\u00ebsisht!\" \/>\n<meta property=\"og:description\" content=\"Shum\u00eb prej miliarder\u00ebve t\u00eb sot\u00ebm i kan\u00eb b\u00ebr\u00eb parat\u00eb pasi arrit\u00ebn t\u00eb parashikojn\u00eb fuqin\u00eb e internetit kur ky i fundit ende nuk ishte p\u00ebrhapur. 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