{"id":694,"date":"2019-02-09T10:11:59","date_gmt":"2019-02-09T09:11:59","guid":{"rendered":"http:\/\/redaktori.com\/?p=694"},"modified":"2019-02-09T10:11:59","modified_gmt":"2019-02-09T09:11:59","slug":"reklamat-mediat-po-perjetojne-shkundjen-e-dyte-te-madhe","status":"publish","type":"post","link":"https:\/\/redaktori.com\/?p=694","title":{"rendered":"Reklamat\/ Mediat po p\u00ebrjetojn\u00eb \u201cshkundjen\u201d e dyt\u00eb t\u00eb madhe"},"content":{"rendered":"

Tregu i reklamave n\u00eb vend, pasi u orientua fillimisht nga printi n\u00eb online, tashm\u00eb po sh\u00ebnon ndryshimin e dyt\u00eb t\u00eb madh. Gjergj Kalaja, Drejtor i Departamentit Digital pran\u00eb Mediadesk.al, q\u00eb ka krijuar dhe mir\u00ebmban disa nga mediat online m\u00eb t\u00eb vizituara n\u00eb Shqip\u00ebri pohon se reklamuesit shqiptar\u00eb, n\u00eb munges\u00eb t\u00eb nj\u00eb sh\u00ebrbimi cil\u00ebsor nga mediat online dhe nga m\u00ebnyra spekulative tarifimi, po l\u00ebvizin tashm\u00eb drejtp\u00ebrs\u00ebdrejti n\u00eb platforma nd\u00ebrkomb\u00ebtare reklamuese si Google Ads ose Facebook\/Instagram Ads. Pritshm\u00ebrit\u00eb nuk jan\u00eb t\u00eb mira p\u00ebr median online. Kalaja parashikon r\u00ebnie t\u00eb fluksit t\u00eb reklamave n\u00eb k\u00ebt\u00eb segment n\u00eb t\u00eb ardhmen e af\u00ebrt.<\/p>\n

Si po ndryshon tregu i reklamave online dhe sjellja e reklamuesve n\u00eb vend?<\/strong><\/p>\n

Sot, mediat po p\u00ebrjetojn\u00eb \u201cshkundjen\u201d e dyt\u00eb t\u00eb madhe n\u00eb lidhje me tregun e reklamave. Shkundja e par\u00eb ndodhi rreth 4-5 vite m\u00eb par\u00eb, kur reklamuesit kaluan nj\u00eb pjes\u00eb t\u00eb madhe t\u00eb buxhetit t\u00eb tyre n\u00eb mediat online.<\/p>\n

Kjo d\u00ebmtoi mediat klasike me redaksi t\u00eb m\u00ebdha dhe t\u00eb kushtueshme dhe favorizoi ato qindra media t\u00eb sapolindura, q\u00eb me redaksi t\u00eb vogla dhe shpeshher\u00eb pa zyra dhe pa regjistrimet p\u00ebrkat\u00ebse t\u00eb biznesit, arrit\u00ebn t\u00eb marrin nj\u00eb pjes\u00eb t\u00eb k\u00ebtyre buxheteve.<\/p>\n

Pavar\u00ebsisht problemeve n\u00eb rregullimin e k\u00ebtij sektori, kjo favorizoi ndjesh\u00ebm reklamuesit, pasi n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb arrinin t\u00eb kishin distribucion m\u00eb t\u00eb gjer\u00eb, \u00e7mime m\u00eb t\u00eb lira dhe statistika m\u00eb t\u00eb sakta sesa n\u00eb bot\u00ebn print.<\/p>\n

N\u00eb k\u00ebt\u00eb zhvendosje t\u00eb tregut u d\u00ebmtuan edhe agjencit\u00eb e m\u00ebdha q\u00eb sh\u00ebrbenin si nd\u00ebrmjet\u00ebs midis reklamuesit dhe medias klasike. Me lindjen e portaleve t\u00eb vogla online, shpeshher\u00eb klienti komunikonte drejtp\u00ebrdrejt me portalin, duke shmangur nd\u00ebrmjet\u00ebsin q\u00eb \u00ebsht\u00eb Agjencia.
\nZhvendosja e dyt\u00eb e madhe n\u00eb Shqip\u00ebri (n\u00eb bot\u00eb ka filluar prej vitesh) ka nisur n\u00eb gjysm\u00ebn e dyt\u00eb t\u00eb 2018-s dhe po ndihet edhe m\u00eb shum\u00eb n\u00eb 2019.<\/p>\n

Reklamuesit shqiptar\u00eb, n\u00eb munges\u00eb t\u00eb nj\u00eb sh\u00ebrbimi cil\u00ebsor nga mediat online dhe nga m\u00ebnyra spekulative tarifimi, po l\u00ebvizin tashm\u00eb drejtp\u00ebrs\u00ebdrejti n\u00eb platforma nd\u00ebrkomb\u00ebtare reklamuese si Google Ads ose Facebook\/Instagram Ads. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, reklamuesi arrin t\u00eb monitoroj\u00eb n\u00eb m\u00ebnyr\u00eb transparente buxhetin, t\u00eb targetoj\u00eb audienc\u00ebn si\u00e7 d\u00ebshiron dhe t\u00eb shmang\u00eb shpeshher\u00eb mediat online, por edhe agjencit\u00eb (n\u00ebse ka nj\u00eb ekip t\u00eb kualifikuar marketingu n\u00eb kompani).<\/p>\n

Nga statistikat e shitjeve ndaj reklamuesve komb\u00ebtar\u00eb, n\u00eb mediat t\u00eb cilat ne menaxhojm\u00eb, ka nj\u00eb ulje gati deri n\u00eb 30% krahasuar me t\u00eb nj\u00ebjt\u00ebn periudh\u00eb t\u00eb vitit t\u00eb kaluar. Kjo tregon se l\u00ebvizja po ndodh me hapa t\u00eb shpejt\u00eb. Rezultati do t\u00eb jet\u00eb i dhimbsh\u00ebm p\u00ebr ato media online q\u00eb gjat\u00eb k\u00ebtyre viteve kan\u00eb investuar n\u00eb staf dhe infrastruktur\u00eb, por dhe q\u00eb kan\u00eb qen\u00eb korrekte me detyrimet shtet\u00ebrore. Deri n\u00eb fund t\u00eb k\u00ebtij viti, mund t\u00eb shikojm\u00eb zvog\u00eblimin e ndjesh\u00ebm t\u00eb stafit t\u00eb k\u00ebtyre mediave dhe rrjedhimisht, dhe t\u00eb cil\u00ebsis\u00eb s\u00eb lajmit. Nd\u00ebrkoh\u00eb do t\u00eb vijojn\u00eb t\u00eb q\u00ebndrojn\u00eb n\u00eb k\u00ebmb\u00eb dhe madje t\u00eb fuqizohen ato media q\u00eb mbijetojn\u00eb si pasoj\u00eb e fenomenit copy\/paste, fake news apo t\u00eb financuara n\u00ebn dor\u00eb nga politika apo interesa t\u00eb dyshimta t\u00eb bizneseve t\u00eb ndryshme.<\/p>\n

Parashikimi<\/strong><\/p>\n

Rezultati do t\u00eb jet\u00eb i dhimbsh\u00ebm p\u00ebr ato media online q\u00eb gjat\u00eb k\u00ebtyre viteve kan\u00eb investuar n\u00eb staf dhe infrastruktur\u00eb, por dhe q\u00eb kan\u00eb qen\u00eb korrekte me detyrimet shtet\u00ebrore. Deri n\u00eb fund t\u00eb k\u00ebtij viti, mund t\u00eb shikojm\u00eb zvog\u00eblimin e ndjesh\u00ebm t\u00eb stafit t\u00eb k\u00ebtyre mediave dhe rrjedhimisht, dhe t\u00eb cil\u00ebsis\u00eb s\u00eb lajmit. Nd\u00ebrkoh\u00eb do t\u00eb vijojn\u00eb t\u00eb q\u00ebndrojn\u00eb n\u00eb k\u00ebmb\u00eb dhe madje t\u00eb fuqizohen ato media q\u00eb mbijetojn\u00eb si pasoj\u00eb e fenomenit copy\/paste, fake news apo t\u00eb financuara n\u00ebn dor\u00eb nga politika apo interesa t\u00eb dyshimta t\u00eb bizneseve t\u00eb ndryshme<\/p>\n

Pse Google Adsense nuk e njeh Shqip\u00ebrin\u00eb?<\/strong><\/p>\n

<\/div>\n

Google Adsense luan rolin e nj\u00eb Agjencie globale reklamash q\u00eb nd\u00ebrlidh reklamuesit me botuesit online (mediat online). Kjo platform\u00eb u ofron reklamuesve pafund\u00ebsi mjetesh targetuese p\u00ebr t\u2019u dh\u00ebn\u00eb atyre mund\u00ebsin\u00eb t\u00eb gjejn\u00eb audienc\u00ebn ideale p\u00ebr produktin\/sh\u00ebrbimin e tyre. Nga ana tjet\u00ebr, platforma u heq botuesve online kok\u00eb\u00e7arjet e shitjes s\u00eb hap\u00ebsirave duke i ofruar atyre nj\u00eb num\u00ebr gjigant reklamuesish. Kjo do t\u00eb ishte nj\u00eb pjes\u00eb e zgjidhjes p\u00ebr mediat online n\u00eb Shqip\u00ebri, por fatkeq\u00ebsisht gjuha shqipe nuk \u00ebsht\u00eb ende e aktivizuar brenda platform\u00ebs.<\/p>\n

Arsyeja \u00ebsht\u00eb jo vet\u00ebm numri i vog\u00ebl i banor\u00ebve shqipfol\u00ebs n\u00eb rang global, por mbi t\u00eb gjitha, aft\u00ebsia e ul\u00ebt bler\u00ebse e qytetar\u00ebve shqiptar\u00eb. Pra, th\u00ebn\u00eb ndryshe, Google nuk ka ende interes ekonomik t\u00eb aktivizoj\u00eb gjuh\u00ebn shqipe, pasi volumi tregtar q\u00eb ne mund t\u00eb shkaktojm\u00eb \u00ebsht\u00eb i pap\u00ebrfillsh\u00ebm p\u00ebr ta. Vet\u00ebm disa media shqiptare kan\u00eb arritur t\u00eb aktivizojn\u00eb nj\u00eb sh\u00ebrbim t\u00eb till\u00eb, n\u00ebp\u00ebrmjet lidhjeve me Partner\u00eb Nd\u00ebrkomb\u00ebtar\u00eb, q\u00eb jan\u00eb t\u00eb lidhur drejtp\u00ebrdrejt me Google.<\/p>\n

\u00c7far\u00eb mund t\u00eb b\u00ebhet p\u00ebr t\u00eb rritur ark\u00ebtimet nga reklamat online n\u00eb vend?<\/strong><\/p>\n

Mediat duhet t\u00eb rrisin sh\u00ebrbimin ndaj reklamuesve, duke implementuar sisteme distribucioni reklamash moderne, q\u00eb i japin klientit akses n\u00eb statistikat e tij n\u00eb koh\u00eb reale. Spekulimi i vazhduesh\u00ebm ka b\u00ebr\u00eb q\u00eb midis reklamuesit dhe medias online n\u00eb Shqip\u00ebri t\u00eb krijohet nj\u00eb atmosfer\u00eb mosbesimi q\u00eb duhet \u00e7rr\u00ebnjosur. Duhet t\u00eb rritet niveli i lajmit, por duhen krijuar edhe segmente t\u00eb reja t\u00eb tregut, pasi ka nj\u00eb mbingarkes\u00eb mediash t\u00eb fokusuara tek aktualiteti dhe politika dhe ka munges\u00eb t\u00eb thell\u00eb mediash me fokus n\u00eb dimensione t\u00eb tjera t\u00eb jet\u00ebs.<\/p>\n

Fjala vjen, nj\u00eb prodhues k\u00ebpuc\u00ebsh p\u00ebr f\u00ebmij\u00eb nuk ka pse t\u00eb reklamoj\u00eb n\u00eb nj\u00eb faqe politike, por do t\u00eb ishte m\u00eb se i k\u00ebnaqur t\u00eb reklamonte n\u00eb nj\u00eb faqe t\u00eb orientuar drejt n\u00ebnave dhe f\u00ebmij\u00ebve. Disa nga faqet q\u00eb ne menaxhojm\u00eb kan\u00eb pasur sukses tregtar pik\u00ebrisht sepse jan\u00eb fokusuar n\u00eb segmente t\u00eb paeksploruara t\u00eb tregut. Shteti, nga ana tjet\u00ebr, duhet t\u00eb heq\u00eb TVSH mbi mediat online sikund\u00ebr b\u00ebn p\u00ebr mediat tradicionale dhe nj\u00ebkoh\u00ebsisht t\u00eb rregulloj\u00eb tregun, duke gjetur m\u00ebnyra efikase (jo censuruese) p\u00ebr t\u00eb shmangur \u201cmediat\u201d q\u00eb mbijetojn\u00eb pa regjistrimet p\u00ebrkat\u00ebse n\u00eb shtet, apo duke vegjetuar n\u00ebp\u00ebrmjet fenomenit copy\/paste.\/Monitor<\/p>\n","protected":false},"excerpt":{"rendered":"

Tregu i reklamave n\u00eb vend, pasi u orientua fillimisht nga printi n\u00eb online, tashm\u00eb po sh\u00ebnon ndryshimin e dyt\u00eb t\u00eb madh. Gjergj Kalaja, Drejtor i Departamentit Digital pran\u00eb Mediadesk.al, q\u00eb ka krijuar dhe mir\u00ebmban disa nga mediat online m\u00eb t\u00eb vizituara n\u00eb Shqip\u00ebri pohon se reklamuesit shqiptar\u00eb, n\u00eb munges\u00eb t\u00eb nj\u00eb sh\u00ebrbimi cil\u00ebsor nga mediat […]<\/p>\n","protected":false},"author":1,"featured_media":696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,9,8],"tags":[],"yoast_head":"\nReklamat\/ Mediat po p\u00ebrjetojn\u00eb \u201cshkundjen\u201d e dyt\u00eb t\u00eb madhe - Informohu qart\u00ebsisht!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaktori.com\/?p=694\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reklamat\/ Mediat po p\u00ebrjetojn\u00eb \u201cshkundjen\u201d e dyt\u00eb t\u00eb madhe - Informohu qart\u00ebsisht!\" \/>\n<meta property=\"og:description\" content=\"Tregu i reklamave n\u00eb vend, pasi u orientua fillimisht nga printi n\u00eb online, tashm\u00eb po sh\u00ebnon ndryshimin e dyt\u00eb t\u00eb madh. 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