{"id":20675,"date":"2020-03-30T12:59:59","date_gmt":"2020-03-30T10:59:59","guid":{"rendered":"http:\/\/redaktori.com\/?p=20675"},"modified":"2020-03-30T13:02:16","modified_gmt":"2020-03-30T11:02:16","slug":"kriza-e-koronavirusit-nuk-kursen-as-industrine-e-medias-ne-shqiperi-ben-blushi-jemi-ne-kushte-mbijetese","status":"publish","type":"post","link":"https:\/\/redaktori.com\/?p=20675","title":{"rendered":"Kriza e koronavirusit nuk kursen as industrin\u00eb e medias n\u00eb Shqip\u00ebri, Ben Blushi: Jemi n\u00eb kushte mbijetese"},"content":{"rendered":"

Me gazetat e mbyllura, redaksit\u00eb televizive t\u00eb p\u00ebrgjysmuara dhe reklamat n\u00eb pikiat\u00eb, kriza e koronavirusit rrezikon t\u00eb l\u00ebr\u00eb pa paga dhe pa pun\u00eb nj\u00eb num\u00ebr t\u00eb konsideruesh\u00ebm punonj\u00ebsish t\u00eb medias n\u00eb vend.<\/em><\/p>\n

Nga Aleksandra Bogdani<\/strong><\/p>\n

Shp\u00ebrthimi i epidemis\u00eb s\u00eb koronavirusit e gjeti t\u00eb pap\u00ebrgatitur Erjon Sk\u00ebndajn \u2013gazetar prej 12 vitesh n\u00eb televizionin informativ News 24. Me konfirmimin e dy rasteve t\u00eb para, Sk\u00ebndaj shkoi me shpejt\u00ebsi n\u00eb spitalin Infektiv n\u00eb Tiran\u00eb dhe raportoi live vet\u00ebm pak metra larg hyrjes, pa mask\u00eb mbrojt\u00ebse dhe doreza plastike.<\/p>\n

\u201cNe kaluam nga t\u00ebrmeti n\u00eb t\u00ebrmet, me raportime or\u00eb pa or\u00eb,\u201d tha Sk\u00ebndaj p\u00ebr BIRN. \u201cPor k\u00ebt\u00eb her\u00eb rreziku \u00ebsht\u00eb shum\u00eb i madh, sepse ti nuk e di se k\u00eb ke af\u00ebr\u201d.<\/p>\n

Prej tre jav\u00ebsh, Sk\u00ebndaj dhe koleg\u00ebt e tij gazetar\u00eb q\u00eb mbulojn\u00eb sistemin sh\u00ebndet\u00ebsor raportojn\u00eb nga kufiri i karantin\u00ebs m\u00eb t\u00eb madhe t\u00eb vendit \u2013spitali Infektiv n\u00eb Tiran\u00eb \u2013mbi at\u00eb q\u00eb konsiderohet gjer\u00ebsisht si nj\u00eb luft\u00eb globale ndaj pandemis\u00eb s\u00eb COVID-19.<\/p>\n

Ata ndajn\u00eb t\u00eb nj\u00ebjt\u00ebn hap\u00ebsir\u00eb me familjar\u00ebt e pacient\u00ebve t\u00eb prekur p\u00ebrpara Infektivit \u2013dhe i kontaktojn\u00eb shpeshher\u00eb ata n\u00eb k\u00ebrkim t\u00eb informacionit.<\/p>\n

Gazetar\u00ebt e terrenit jan\u00eb m\u00eb t\u00eb rrezikuarit, por jo t\u00eb vetmit q\u00eb po p\u00ebrballen me sfid\u00ebn e raportimit n\u00eb koh\u00ebn e COVID-19 n\u00eb Shqip\u00ebri.<\/p>\n

Kompanit\u00eb mediatike ku ata punojn\u00eb u gjend\u00ebn gjithashtu t\u00eb pap\u00ebrgatitura dhe po tronditen dita-dit\u00ebs nga regjimi drastik dhe r\u00ebnia e shpejt\u00eb e reklam\u00ebs \u2013 nj\u00eb nd\u00ebr burimet kryesore t\u00eb financimit t\u00eb pagave p\u00ebr qindra punonj\u00ebs t\u00eb tyre.<\/p>\n

Efektet e kriz\u00ebs u shfaq\u00ebn menj\u00ebher\u00eb mbi median e shkruar- pjesa m\u00eb e dob\u00ebt e zinxhirit mediatik t\u00eb Shqip\u00ebris\u00eb.\u00a0 Me hyrjen n\u00eb fuqi t\u00eb ndalimit t\u00eb qarkullimit, sht\u00ebpit\u00eb botuese njoftuan nd\u00ebrprerjen e paprecedent\u00eb t\u00eb botimit t\u00eb gazetave, duke e konsideruar k\u00ebt\u00eb nj\u00eb aktivitet t\u00eb pamundur.<\/p>\n

T\u00eb dyt\u00ebt n\u00eb radh\u00eb, edhe mediat audiovizive mbyll\u00ebn nj\u00eb duzin\u00eb emisionesh televizive dhe d\u00ebrguan n\u00eb sht\u00ebpi me qindra punonj\u00ebs t\u00eb tyre. Televizionet u detyruan gjithashtu q\u00eb t\u00eb riformatojn\u00eb programacionet p\u00ebr t\u2019i b\u00ebr\u00eb ato t\u00eb p\u00ebrputhshme me aktin normativ t\u00eb qeveris\u00eb, q\u00eb ndalon pranin\u00eb e m\u00eb shum\u00eb se dy vetave n\u00eb nj\u00eb studio televizive.<\/p>\n

T\u00ebrheqja e bizneseve nga reklamat \u00ebsht\u00eb goditja e tret\u00eb dhe m\u00eb e paparashikueshmja p\u00ebr t\u00eb ardhmen e kompanive mediatike. L\u00ebkundjet e para ekonomike paralajm\u00ebrojn\u00eb nj\u00eb vit t\u00eb zymt\u00eb p\u00ebr mij\u00ebra punonj\u00ebs t\u00eb medias, nj\u00eb pjes\u00eb e t\u00eb cil\u00ebve rrezikojn\u00eb pagat dhe vendin e tyre t\u00eb pun\u00ebs.<\/p>\n

\u201cKriza e koronavirusit po ndikon mbi komunitetin e gazetar\u00ebve si asnj\u00ebher\u00eb tjet\u00ebr m\u00eb par\u00eb,\u201d thot\u00eb i shqet\u00ebsuar Aleksand\u00ebr \u00c7ipa, kryetar i Unionit t\u00eb Gazetar\u00ebve t\u00eb Shqip\u00ebris\u00eb.<\/p>\n

\u201cAdministrator\u00ebt e nj\u00eb pjese t\u00eb mediave i kan\u00eb njoftuar tashm\u00eb punonj\u00ebsit e tyre p\u00ebr ulje apo p\u00ebrgjysmim t\u00eb pagave dhe kjo e p\u00ebrkeq\u00ebson edhe m\u00eb tej situat\u00ebn e gazetar\u00ebve, redaktor\u00ebve dhe stafeve t\u00eb tyre mb\u00ebshtet\u00ebse,\u201d shtoi ai.<\/p>\n

Redaksit\u00eb n\u00eb karantin\u00eb<\/strong><\/p>\n

N\u00eb Shqip\u00ebri, nj\u00eb num\u00ebr i madh mediash konkurrojn\u00eb n\u00eb nj\u00eb treg t\u00eb vog\u00ebl audience dhe reklamash. Mediat financohen edhe nga bizneset e tjera t\u00eb pronar\u00ebve t\u00eb tyre, duke shfaqur an\u00ebsi t\u00eb forta n\u00eb raportime bazuar n\u00eb interesat ekonomike dhe politike t\u00eb pronar\u00ebve, nd\u00ebrsa gazetar\u00ebt p\u00ebrdorin shpesh vet\u00ebcensur\u00ebn.<\/p>\n

Prej tre jav\u00ebsh, epidemia e koronavirusit i ka futur edhe redaksit\u00eb e zhurmshme n\u00eb karantin\u00eb, nd\u00ebrsa kompanit\u00eb mediatike po p\u00ebrballen me probleme t\u00eb reja p\u00ebr t\u00eb mbrojtur sh\u00ebndetin e gazetar\u00ebve dhe p\u00ebr t\u00eb mbajtur sinjalin hapur.<\/p>\n

Ben Blushi, drejtor i P\u00ebrgjithsh\u00ebm i konglomeratit m\u00eb t\u00eb madh mediatik n\u00eb Shqip\u00ebri, Top Channel i tha BIRN se p\u00ebr shkak t\u00eb regjimit t\u00eb detyruar t\u00eb karantin\u00ebs, shumica e stafit prej 500 punonj\u00ebsish jan\u00eb duke punuar nga sht\u00ebpia.<\/p>\n

\u201cNj\u00eb num\u00ebr i domosdosh\u00ebm, por shum\u00eb i vog\u00ebl teknik\u00ebsh, inxhinier\u00ebsh, grafist\u00ebsh dhe montazhier\u00ebsh punojn\u00eb me orare t\u00eb reduktuara dhe n\u00eb ambiente t\u00eb dezinfektuara, sepse q\u00ebllimi kryesor n\u00eb k\u00ebto momente \u00ebsht\u00eb mbrojtja e tyre dhe e familjeve t\u00eb tyre,\u201d tha Blushi.<\/p>\n

Top Channel u detyrua t\u00eb mbyllte p\u00ebrkoh\u00ebsisht nj\u00eb seri programesh, mes t\u00eb cilave edhe programin historik t\u00eb humorit \u201cPortokalli\u201d. Emisionet q\u00eb vazhdojn\u00eb transmetimin i jan\u00eb p\u00ebrshtatur regjimit t\u00eb ri, duke realizuar intervista n\u00eb distanc\u00eb p\u00ebrmes Skype.<\/p>\n

Edhe n\u00eb televizionin rival TV Klan jan\u00eb vendosur rregulla t\u00eb reja p\u00ebr t\u00eb shmangur grumbullimet n\u00eb ambientet e pun\u00ebs; stafi \u00ebsht\u00eb i ndar\u00eb n\u00eb grupe dhe punon nj\u00eb jav\u00eb nga sht\u00ebpia dhe nj\u00eb jav\u00eb n\u00eb redaksi.<\/p>\n

Kryeredaktori Fatos Hakorja tha se redaksia dezinfektohet rregullisht, por problem mbetet sigurimi i maskave \u2013ve\u00e7an\u00ebrisht p\u00ebr gazetar\u00ebt dhe operator\u00ebt n\u00eb terren q\u00eb raportojn\u00eb nga qendrat spitalore q\u00eb trajtojn\u00eb pacient\u00ebt me COVID-19.<\/p>\n

\u201c\u00cbsht\u00eb nj\u00eb situat\u00eb e jasht\u00ebzakonshme, me t\u00eb cil\u00ebn po p\u00ebrshtatemi dhe do t\u00eb p\u00ebrpiqemi t\u00eb p\u00ebrshtatemi n\u00eb vijim, n\u00eb var\u00ebsi t\u00eb t\u00eb panjohurave q\u00eb do t\u00eb na zbulohen nga kjo pandemi,\u201d tha Hakorja.<\/p>\n

Efektet e kriz\u00ebs epidemike kan\u00eb paralizuar botimet e grupit mediatik \u201cPanorama\u201d, nd\u00ebrsa puna p\u00ebr informimin e publikut vazhdon p\u00ebrmes televizionit informative News 24 dhe faqes online t\u00eb gazet\u00ebs \u201cPanorama\u201d.<\/p>\n

Robert Rakipllari, i cili drejton nj\u00ebherazi gazet\u00ebn \u201cPanorama\u201d dhe televizionin News 24 i tha BIRN se u detyruan si asnj\u00ebher\u00eb m\u00eb par\u00eb t\u00eb nd\u00ebrpresin botimin e gazet\u00ebs p\u00ebr shkak t\u00eb vendosjes s\u00eb ndalimit t\u00eb qarkullimit nga qeveria.<\/p>\n

\u201cNj\u00eb vendim q\u00eb u mor n\u00eb radh\u00eb t\u00eb par\u00eb p\u00ebr sh\u00ebndetin e lexuesve, po ashtu edhe t\u00eb shit\u00ebsve, shumica e t\u00eb cil\u00ebve nuk u lejuan nga Bashkit\u00eb q\u00eb t\u00eb vazhdojn\u00eb aktivitetin e tyre,\u201d tha Rakipllari.<\/p>\n

Puna p\u00ebr informimin e publikut vazhdon me v\u00ebshtir\u00ebsi n\u00eb faqen online t\u00eb gazet\u00ebs \u201cPanorama\u201d dhe n\u00eb televizionin informativ News 24.<\/p>\n

\u201cNews 24 q\u00eb drejtoj ka vazhduar misionin e vet informues p\u00ebr publikun, megjith\u00ebse gazetar\u00ebt dhe operator\u00ebt n\u00eb terren si dhe ata n\u00eb redaksi rrezikojn\u00eb jet\u00ebn e tyre dhe t\u00eb t\u00eb af\u00ebrmve t\u00eb tyre duke qen\u00eb n\u00eb vij\u00ebn e par\u00eb t\u00eb frontit, bashk\u00eb me mjek\u00ebt dhe polic\u00ebt,\u201d tha Rakipllari.<\/p>\n

Megjithat\u00eb, krizat nuk sjellin gjithmon\u00eb efekte negative n\u00eb biznesin e medias.<\/p>\n

N\u00eb televizionin m\u00eb t\u00eb ri n\u00eb treg, Euronews Albania, kriza e koronavirusit ka shtuar pun\u00ebn dhe numrin e lidhjeve direkte.<\/p>\n

\u201cNuk kemi v\u00ebshtir\u00ebsi, jemi t\u00eb gjith\u00eb n\u00eb pun\u00eb dhe po punohet me p\u00ebrkushtim t\u00eb madh,\u201d tha Ilva Tare, drejtoresha e Informacionit t\u00eb Euronews Albania. \u201cProbleme financiare nuk kemi, t\u00eb pakt\u00ebn p\u00ebr marsin, dhe jan\u00eb marr\u00eb t\u00eb gjitha masat mbrojt\u00ebse, si maskat dhe dezinfektant\u00ebt p\u00ebr stafin,\u201d shtoi Tare.<\/p>\n

Reklamat n\u00eb pikiat\u00eb<\/strong><\/p>\n

Shqip\u00ebria u fut zyrtarisht m\u00eb 8 mars n\u00eb hart\u00ebn e pandemis\u00eb s\u00eb koronavirusit COVID-19 dhe prej asaj dite, gjith\u00e7ka ka ndryshuar me shpejt\u00ebsi. Me qindra biznese kan\u00eb mbyllur dyert n\u00eb t\u00eb gjith\u00eb vendin dhe nj\u00eb pjes\u00eb e tyre rrezikojn\u00eb falimentin \u2013duke e r\u00ebnduar edhe m\u00eb tej situat\u00ebn ekonomike t\u00eb vendit.<\/p>\n

Biznesi i medias, pun\u00ebdh\u00ebn\u00ebs p\u00ebr rreth 6120 gazetar\u00eb, redaktor\u00eb, operator\u00eb dhe staf mb\u00ebshtet\u00ebs nuk b\u00ebn gjithashtu p\u00ebrjashtim. I ushqyer n\u00eb nj\u00eb mas\u00eb t\u00eb konsiderueshme nga reklamat, mediat po p\u00ebrballen me t\u00ebrheqjen e shpejt\u00eb t\u00eb bizneseve nga fushatat e tyre t\u00eb komunikimit \u2013duke u ekspozuar ndaj nj\u00eb krize afatgjat\u00eb.<\/p>\n

Kompanit\u00eb e marketingut v\u00ebrejn\u00eb nj\u00eb r\u00ebnie me 15% t\u00eb volumit t\u00eb reklamave n\u00eb dy jav\u00ebt e para t\u00eb izolimit, nd\u00ebrsa parashikojn\u00eb r\u00ebnie edhe m\u00eb drastike p\u00ebr muajin prill, t\u00eb llogaritura n\u00eb mas\u00ebn 30-40%.<\/p>\n

N\u00eb kushtet e izolimit masiv, p\u00ebrjashtim b\u00ebjn\u00eb vet\u00ebm kompanit\u00eb e sh\u00ebrbimeve t\u00eb domosdoshme p\u00ebr njer\u00ebzit dhe seksionet e tyre t\u00eb shp\u00ebrndarjes \u2013t\u00eb cilat kan\u00eb megjithat\u00eb nj\u00eb ndikim shum\u00eb t\u00eb vog\u00ebl n\u00eb tregun e reklam\u00ebs dhe marketingut.<\/p>\n

\u201cTregu i komunikimit dhe i reklamave \u00ebsht\u00eb nj\u00eb tjet\u00ebr hallk\u00eb e zinxhirit q\u00eb po k\u00ebputet dit\u00eb pas dite n\u00eb k\u00ebt\u00eb situat\u00eb pandemie,\u201d tha Zefina Hasani, drejtoresha e komunikimit n\u00eb agjencin\u00eb e marketingut dhe komunikimit \u201cLe Spot\u201d.<\/p>\n

\u201cBizneset kan\u00eb filluar t\u00eb t\u00ebrhiqen, klient\u00ebt po nd\u00ebrpresin ose shtyjn\u00eb projektet, konferencat kan\u00eb stopuar. N\u00eb nj\u00eb situat\u00eb t\u00eb till\u00eb, kur \u00e7dokush k\u00ebrkon t\u00eb informohet vet\u00ebm p\u00ebr pasojat drastike q\u00eb mund t\u00eb shkaktoj\u00eb COVID-19, interesi p\u00ebr reklam\u00ebn vjen duke u ulur,\u201d shtoi Hasani p\u00ebr BIRN.<\/p>\n

Efekti zinxhir i kriz\u00ebs s\u00eb reklamave rrezikon t\u00eb prek\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb drejtp\u00ebrdrejt\u00eb gazetar\u00ebt n\u00eb vij\u00ebn e par\u00eb t\u00eb raportimit t\u00eb epidemis\u00eb s\u00eb koronavirusit dhe stafet mb\u00ebshtet\u00ebse t\u00eb tyre. Kjo mund t\u00eb p\u00ebrkthehet n\u00eb ulje apo vonesa pagash apo edhe m\u00eb keq- humbje t\u00eb vendeve t\u00eb pun\u00ebs.<\/p>\n

Drejtuesit e mediave kryesore n\u00eb Shqip\u00ebri kan\u00eb filluar t\u00eb parashikojn\u00eb q\u00eb tani v\u00ebshtir\u00ebsit\u00eb n\u00eb shp\u00ebrndarjen e pagave dhe shohin si zgjidhje n\u00eb horizont p\u00ebrfshirjen edhe t\u00eb medias n\u00eb paket\u00ebn e ndihm\u00ebs s\u00eb qeveris\u00eb.<\/p>\n

\u201cQ\u00eb nga data 13 mars, Panorama print nuk botohet, \u00e7\u2019ka sjell q\u00eb t\u00eb mos ket\u00eb as t\u00eb ardhura nga shitjet e gazet\u00ebs dhe as nga reklamat, burimi kryesor p\u00ebr pagat e gazetar\u00ebve,\u201d tha Rakipllari, nd\u00ebrsa propozon q\u00eb gazetar\u00ebt e shtypit t\u00eb shkruar t\u00eb p\u00ebrfshihen n\u00eb kategorit\u00eb e subvencionuara nga shteti n\u00eb koh\u00ebn e kriz\u00ebs.<\/p>\n

Ai pohon se situata \u00ebsht\u00eb e v\u00ebshtir\u00eb edhe n\u00eb televizionin q\u00eb ai drejton, pasi rreth 30% e reklamave jan\u00eb t\u00ebrhequr nga bizneset p\u00ebr shkak t\u00eb kriz\u00ebs.<\/p>\n

\u201cN\u00eb k\u00ebt\u00eb situat\u00eb, mendoj se do t\u00eb ishte e domosdoshme q\u00eb media t\u00eb p\u00ebrfshihej nga qeveria n\u00eb paket\u00ebn e ndihm\u00ebs, n\u00eb m\u00ebnyr\u00eb q\u00eb t\u00eb krijonte leht\u00ebsi duke nisur nga qirat\u00eb, pages\u00ebn e sigurimeve shoq\u00ebrore dhe nj\u00eb pjes\u00eb t\u00eb pagave t\u00eb gazetar\u00ebve,\u201d tha Rakipllari.<\/p>\n

Paraliza e bizneseve dhe ulja apo mbyllja e fushatave t\u00eb tyre t\u00eb marketingut \u00ebsht\u00eb nj\u00eb vuajtje shtes\u00eb edhe p\u00ebr televizionin Top Channel.<\/p>\n

Ndon\u00ebse nuk kan\u00eb ende nj\u00eb bilanc t\u00eb qart\u00eb, Blushi thot\u00eb se volumi financiar i t\u00ebrhequr \u00ebsht\u00eb i ndjesh\u00ebm dhe se jan\u00eb duke menduar p\u00ebr \u201cbalancimin e t\u00eb ardhurave t\u00eb reduktuara me shpenzimet\u201d.<\/p>\n

\u201c\u00c7do gj\u00eb do t\u00eb varet nga koh\u00ebzgjatja e kriz\u00ebs. Sa m\u00eb e gjat\u00eb, aq m\u00eb e v\u00ebshtir\u00eb do t\u00eb jet\u00eb. Natyrisht do t\u00eb rezistojm\u00eb, duke mbajtur sinjalin ton\u00eb t\u00eb hapur dhe aktiv,\u201d tha Blushi p\u00ebr BIRN.<\/p>\n

Kreu i Unionit t\u00eb Gazetar\u00ebve, Aleksand\u00ebr \u00c7ipa \u00ebsht\u00eb n\u00eb k\u00ebrkim t\u00eb nj\u00eb kanali zyrtar komunikimi me qeverin\u00eb p\u00ebr mbrojtjen e reporter\u00ebve, redaktor\u00ebve dhe punonj\u00ebsve t\u00eb tjer\u00eb t\u00eb medias \u2013q\u00eb edhe tani p\u00ebrballen me v\u00ebshtir\u00ebsi t\u00eb shumta ekonomike.<\/p>\n

P\u00ebrpjekjet e Unionit shkojn\u00eb megjithat\u00eb n\u00eb mb\u00ebshtetje t\u00eb kategorive m\u00eb t\u00eb dob\u00ebta dhe jo ndaj atyre q\u00eb konsiderohen \u201coligark\u00eb t\u00eb medias\u201d.<\/p>\n

\u201cNe k\u00ebrkojm\u00eb q\u00eb n\u00eb kontekstin e ligjit t\u00eb shtohet edhe kategoria e prekur e punonj\u00ebsve t\u00eb medias,\u201d tha \u00c7ipa, duke njoftuar se k\u00ebt\u00eb k\u00ebrkes\u00eb do t\u2019ia paraqiste t\u00eb h\u00ebn\u00ebn Komisionit Parlamentar t\u00eb Medias, Ministris\u00eb s\u00eb Financave dhe Kryeministris\u00eb.<\/p>\n

\u201cN\u00eb kushtet kur bizneset kan\u00eb nd\u00ebrprer\u00eb reklamat dhe jan\u00eb n\u00eb v\u00ebshtir\u00ebsi p\u00ebr t\u00eb paguar pagat, \u00ebsht\u00eb m\u00eb mir\u00eb q\u00eb t\u00eb arrihet nj\u00eb marr\u00ebveshje transparente n\u00eb rrug\u00eb zyrtare, sesa n\u00eb kanale t\u00eb tjera informale,\u201d p\u00ebrfundoi \u00c7ipa p\u00ebr BIRN.<\/p>\n","protected":false},"excerpt":{"rendered":"

Me gazetat e mbyllura, redaksit\u00eb televizive t\u00eb p\u00ebrgjysmuara dhe reklamat n\u00eb pikiat\u00eb, kriza e koronavirusit rrezikon t\u00eb l\u00ebr\u00eb pa paga dhe pa pun\u00eb nj\u00eb num\u00ebr t\u00eb konsideruesh\u00ebm punonj\u00ebsish t\u00eb medias n\u00eb vend. Nga Aleksandra Bogdani Shp\u00ebrthimi i epidemis\u00eb s\u00eb koronavirusit e gjeti t\u00eb pap\u00ebrgatitur Erjon Sk\u00ebndajn \u2013gazetar prej 12 vitesh n\u00eb televizionin informativ News 24. 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