{"id":15613,"date":"2019-08-17T09:34:58","date_gmt":"2019-08-17T07:34:58","guid":{"rendered":"http:\/\/redaktori.com\/?p=15613"},"modified":"2019-08-17T09:34:58","modified_gmt":"2019-08-17T07:34:58","slug":"biznesi-i-milionave-sa-shpenzojne-shqiptaret-per-hunden-dhe-botox-in","status":"publish","type":"post","link":"https:\/\/redaktori.com\/?p=15613","title":{"rendered":"Biznesi i milionave, sa shpenzojn\u00eb shqiptar\u00ebt p\u00ebr hund\u00ebn dhe botox-in?"},"content":{"rendered":"

E bukura vler\u00ebsohet dhe p\u00ebrqafohet edhe n\u00eb mesin e shqiptar\u00ebve, t\u00eb cil\u00ebt tashm\u00eb t\u00eb zhveshur nga mentaliteti dhe komplekset, i gjen n\u00eb dyert e klinikave private gjithnj\u00eb e m\u00eb tep\u00ebr. Klinikat raportojn\u00eb rritje dhe gati dyfishim t\u00eb ardhurash \u00e7do vit, gj\u00eb q\u00eb d\u00ebshmon potencialin e biznesit t\u00eb milionave. Cilat nd\u00ebrhyrje preferohen m\u00eb tep\u00ebr? Si \u00ebsht\u00eb trendi i viteve t\u00eb ardhshme dhe si po ndikon konkurrenca n\u00eb nj\u00eb treg t\u00eb vog\u00ebl si Shqip\u00ebria\u2026?<\/em><\/p>\n

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Nga Deada Hyka<\/strong><\/p>\n

Nj\u00eb vajz\u00eb bionde, shtatshkurt\u00ebr, q\u00ebndronte e ulur n\u00eb karriget e pritjes s\u00eb nj\u00eb klinike private n\u00eb kryeqytet, me hund\u00ebn e fashuar. Pas disa minutash, nisi ecejaket n\u00eb korridorin e s\u00eb nj\u00ebjt\u00ebs klinik\u00eb. M\u00eb pas, m\u2019u drejtua n\u00eb gjuh\u00ebn italiane p\u00ebr t\u00eb m\u00eb pyetur se \u00e7far\u00eb nd\u00ebrhyrje do t\u00eb b\u00ebja. Duke i shpjeguar se kisha l\u00ebn\u00eb takim me doktorin p\u00ebr nj\u00eb intervist\u00eb rreth operacioneve plastike, Pamela, 23 vje\u00e7e, e ardhur nga Italia m\u00eb tregoi arsyet e ankthit t\u00eb saj momental.<\/p>\n

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\u201cSot, kam dit\u00ebn e heqjes s\u00eb fash\u00ebs, kan\u00eb kaluar 10 dit\u00eb nga operacioni, jam shum\u00eb kureshtare t\u00eb di si ka dal\u00eb hunda ime e re\u201d- thot\u00eb Pamela. Pas daljes nga vizita, buz\u00ebqeshja e saj do t\u00eb tregonte se gjith\u00e7ka shkoi mir\u00eb. Doktori m\u00eb shpjegoi m\u00eb pas se rhinoplastika, apo nd\u00ebrhyrje e rimodelimit t\u00eb hund\u00ebs, \u00ebsht\u00eb operacioni m\u00eb i k\u00ebrkuar, si nga t\u00eb huajt dhe shqiptar\u00ebt, kostoja e s\u00eb cil\u00ebs nuk \u00ebsht\u00eb e lart\u00eb.<\/p>\n

Prej nj\u00eb dekade tashm\u00eb, bumi i operacioneve plastike ka p\u00ebrfshir\u00eb edhe nj\u00eb vend t\u00eb vog\u00ebl si Shqip\u00ebria, sidomos n\u00eb 5 vitet e fundit. Historiku i nd\u00ebrhyrjeve estetike daton m\u00eb her\u00ebt, n\u00eb raste t\u00eb tilla ku nd\u00ebrthurej estetika me sh\u00ebndetin, si probleme me frym\u00ebmarrjen etj.<\/p>\n

N\u00eb 2019, aktor\u00ebt e tregut flasin p\u00ebr nj\u00eb treg m\u00eb t\u00eb strukturuar, ku konkurrenca ka ulur \u00e7mimet ndjesh\u00ebm, ka nxjerr\u00eb jasht\u00eb loje joprofesionist\u00ebt, ka nd\u00ebrgjegj\u00ebsuar m\u00eb tep\u00ebr shqiptar\u00ebt p\u00ebr r\u00ebnd\u00ebsin\u00eb mjek\u00ebsore se ku t\u00eb marrin sh\u00ebrbime, qoft\u00eb edhe nd\u00ebrhyrjet joinvazive. Problematika e informalitetit \u00ebsht\u00eb m\u00eb e ul\u00ebt, bilancet e kompanive tregojn\u00eb p\u00ebr rritje t\u00eb ndjeshme t\u00eb aktivitetit t\u00eb klinikave kryesore.<\/p>\n

Efekti i Instagram duket se rrit potencialisht klient\u00ebt edhe n\u00eb Shqip\u00ebri, ku nd\u00ebr vite \u00ebsht\u00eb d\u00ebshmuar etja p\u00ebr t\u00eb bukur\u00ebn dhe p\u00ebr t\u2019u dukur. Nga ana tjet\u00ebr, rritja e obezitetit nxit tregun dhe turizmi sh\u00ebndet\u00ebsor ka ndikim t\u00eb konsideruesh\u00ebm n\u00eb xhiron e klinikave, t\u00eb cilat ofrojn\u00eb t\u00eb nj\u00ebjtin sh\u00ebrbim (shpeshher\u00eb t\u00eb nj\u00ebjt\u00ebt mjek\u00eb italian\u00eb konkretisht) me \u00e7mime dy deri n\u00eb tre her\u00eb m\u00eb t\u00eb ul\u00ebta.<\/p>\n

K\u00ebrkesa n\u00eb rritje<\/strong><\/p>\n

Krahas shtimit t\u00eb shpenzimeve p\u00ebr kujdesin p\u00ebr veten, n\u00eb rritje t\u00eb ndjeshme ka qen\u00eb dhe tendenca p\u00ebr nd\u00ebrhyrje plastike. Sipas t\u00eb dh\u00ebnave q\u00eb Monitor ka nxjerr\u00eb mb\u00ebshtetur n\u00eb p\u00ebrpunimin e bilanceve, klinikat e kirurgjis\u00eb plastike kan\u00eb pasur rritje t\u00eb ndjeshme t\u00eb t\u00eb ardhurave gjat\u00eb vitit 2017 n\u00eb raport me 2016-n. N\u00eb 2018, xhirot e disa klinikave kan\u00eb vijuar rritje, deri dhe n\u00eb dyfishim, nd\u00ebrsa t\u00eb tjera jan\u00eb ndalur.<\/p>\n

Rritja e k\u00ebrkes\u00ebs n\u00eb treg p\u00ebr sh\u00ebrbime t\u00eb k\u00ebsaj natyre ka nxitur edhe shtimin e numrit t\u00eb bizneseve n\u00eb k\u00ebt\u00eb sektor. N\u00eb dinamik\u00ebn e zhvillimit t\u00eb k\u00ebtij tregu q\u00eb po rritet shpejt, n\u00eb p\u00ebrqafimin e trendeve t\u00eb reja, n\u00eb zhvillimin e teknologjive m\u00eb inovative p\u00ebr nd\u00ebrhyrjet, ka ndikuar zgjerimi i k\u00ebrkes\u00ebs.<\/p>\n

Operator\u00ebt e tregut pohojn\u00eb se k\u00ebrkesat m\u00eb t\u00eb larta jan\u00eb ato p\u00ebr rimodelimin e hund\u00ebs, t\u00eb pakt\u00ebn 50% e nd\u00ebrhyrjeve kan\u00eb t\u00eb b\u00ebjn\u00eb me t\u00eb. T\u00eb huajt vijojn\u00eb q\u00eb t\u00eb k\u00ebrkojn\u00eb kryesisht rimodelimin e hund\u00ebs dhe operacionet e rritjes s\u00eb gjoksit. Po vihen re rritje k\u00ebrkesash p\u00ebr nd\u00ebrhyrje jo evazive n\u00eb mesin e shqiptar\u00ebve. Dr. Silvana Vishaj, mjeke kirurge plastike, thot\u00eb se vitet e fundit, zhvillimi teknologjik dhe p\u00ebrdorimi n\u00eb m\u00ebnyr\u00eb efikase me metodat m\u00eb t\u00eb fundit, i ka dh\u00ebn\u00eb mund\u00ebsi sektorit dhe njer\u00ebzve q\u00eb t\u00eb kryejn\u00eb nd\u00ebrhyrje jo invazive, t\u00eb cilat duket se jan\u00eb shtuar shum\u00eb n\u00eb mesin e shqiptar\u00ebve.<\/p>\n

\u201cMe bumin e madh t\u00eb shkenc\u00ebs s\u00eb kirurgjis\u00eb plastike dhe mjek\u00ebsis\u00eb estetike, nj\u00eb pjes\u00eb e mir\u00eb e nd\u00ebrhyrjeve, q\u00eb dikur kryheshin n\u00ebp\u00ebrmjet bisturis\u00eb, sot kryhen me metoda q\u00eb nuk dhembin dhe aspak invazive, t\u00eb cilat i ofrojn\u00eb pacientit komoditet t\u00eb jasht\u00ebzakonsh\u00ebm. N\u00ebp\u00ebrmjet k\u00ebtyre metodave kaq t\u00eb shpejta, t\u00eb cilat nuk shkaktojn\u00eb dhimbje mund t\u00eb arrihet rinimi dhe p\u00ebrsosja e portretit. K\u00ebto metoda nuk k\u00ebrkojn\u00eb rikuperim, zgjasin 30-45 minuta dhe pacienti mund t\u00eb kthehet menj\u00ebher\u00eb n\u00eb aktivitetin e tij t\u00eb zakonsh\u00ebm\u201d- thot\u00eb dr. Vishaj.<\/p>\n

Pran\u00eb klinik\u00ebs \u201cDiva\u201d pohojn\u00eb se korrigjimet e form\u00ebs s\u00eb hund\u00ebs dhe zmadhimi i gjoksit jan\u00eb dy operacionet m\u00eb t\u00eb k\u00ebrkuara, por nuk mbeten pas edhe k\u00ebrkesat p\u00ebr korrigjime t\u00eb kapak\u00ebve t\u00eb syve, lifting t\u00eb fytyr\u00ebs, rregullim t\u00eb form\u00ebs s\u00eb vesh\u00ebve apo ngritje t\u00eb vetullave. Gjithashtu \u00ebsht\u00eb rritur k\u00ebrkesa p\u00ebr botox-in dhe rikonturimin e form\u00ebs s\u00eb trupit n\u00ebp\u00ebrmjet liposuction-it, si te femrat, ashtu edhe te meshkujt.<\/p>\n

Aktualisht, n\u00eb klinik\u00ebn \u201cKeit\u201d, departamenti i statistik\u00ebs tregon p\u00ebr kryerjen e mbi 8,000 nd\u00ebrhyrjeve n\u00eb muaj, shif\u00ebr e cila d\u00ebshmon rritjen e tregut t\u00eb nd\u00ebrhyrjeve plastike, duke marr\u00eb n\u00eb konsiderat\u00eb edhe shtimin e klinikave n\u00eb vend. Megjithat\u00eb, vlen p\u00ebr t\u2019u theksuar se klient\u00ebt nuk jan\u00eb vet\u00ebm shqiptar\u00eb. Vendi yn\u00eb po t\u00ebrheq vit pas viti m\u00eb tep\u00ebr turist\u00eb t\u00eb huaj p\u00ebr sh\u00ebrbimet q\u00eb ofron.<\/p>\n

\"\"<\/a>Hunda kryeson<\/strong><\/p>\n

Operacionet e hund\u00ebs dhe t\u00eb vesh\u00ebve, sipas ekspert\u00ebve t\u00eb kirurgjis\u00eb plastike, ishin t\u00eb parat q\u00eb u b\u00ebn\u00eb n\u00eb Shqip\u00ebri dhe m\u00eb pas, dal\u00ebngadal\u00eb edhe t\u00eb tjerat. N\u00eb vitet e regjimit komunist jan\u00eb kryer disa nd\u00ebrhyrje, por q\u00eb konsideroheshin nd\u00ebrhyrje t\u00eb nevojshme dhe jo p\u00ebr q\u00ebllime t\u00eb \u201cpastra\u201d estetike.<\/p>\n

N\u00eb dit\u00ebt tona, t\u00eb kryesh nj\u00eb nd\u00ebrhyrje estetike p\u00ebr arsye t\u00eb p\u00ebrmir\u00ebsimit t\u00eb imazhit duket krejt normale dhe numri i k\u00ebrkesave nga meshkujt \u00ebsht\u00eb rritur. Dr. Skerdi Faria nga Klinika \u201cKeit\u201d tregon se femrave shqiptare, krahasuar me ato n\u00eb Itali, u p\u00eblqen m\u00eb tep\u00ebr t\u00eb jen\u00eb t\u00eb kuruara dhe rritja e numrit t\u00eb nd\u00ebrhyrjeve vitet e fundit e tregon k\u00ebt\u00eb, duke hedhur posht\u00eb edhe mentalitetet e shkuara.<\/p>\n

Dr. Skerdi tregon se krahasuar me 2017, vitin e shkuar ka par\u00eb nj\u00eb rritje me 30% t\u00eb nd\u00ebrhyrjeve estetike dhe se disa sh\u00ebrbime t\u00eb caktuara, si lifting, hunda etj., mbi 50% rritje. Nj\u00eb tjet\u00ebr nd\u00ebrhyrje e k\u00ebrkuar, sidomos n\u00eb 2019, ka qen\u00eb mbjellja e flok\u00ebve, p\u00ebr t\u00eb cil\u00ebn ka k\u00ebrkesa t\u00eb larta edhe nga pacient\u00eb t\u00eb huaj ose shqiptar\u00eb q\u00eb jetojn\u00eb jasht\u00eb.<\/p>\n

Sipas t\u00eb dh\u00ebnave t\u00eb z. Arbri Faria nga klinika \u201cDaVinci\u201d, vendi yn\u00eb pozicionohet m\u00eb mir\u00eb se sa fqinj\u00ebt n\u00eb rajon p\u00ebr investimet e kryera n\u00eb k\u00ebt\u00eb fush\u00eb, si dhe rritjen e k\u00ebrkesave p\u00ebr nd\u00ebrhyrje dhe ofrimin me standarde europiane t\u00eb tyre.<\/p>\n

Dr. Kostandin Balloma, nga \u201cLuis Medical Center\u201d, pohon se rinoplastika \u00ebsht\u00eb nd\u00ebrhyrja m\u00eb e p\u00ebrhapur nga t\u00eb gjitha nd\u00ebrhyrjet e tjera plastike-estetike, edhe n\u00eb klinik\u00ebn e tij. \u201cRinoplastik\u00ebn e kan\u00eb k\u00ebrkuar shum\u00eb shqiptar\u00ebt edhe p\u00ebr shkak t\u00eb gjenetik\u00ebs. Duhet pasur parasysh se \u00ebsht\u00eb nj\u00eb fush\u00eb veprimi profesionale, kryesisht e nj\u00eb kirurgu otorinolaringolog t\u00eb specializuar.<\/p>\n

Vet\u00ebm ai \u00ebsht\u00eb p\u00ebrgjegj\u00ebsi ekskluziv p\u00ebr t\u00eb rregulluar nj\u00ebkoh\u00ebsisht shtremb\u00ebrimin e perdes s\u00eb hund\u00ebs dhe pamjes s\u00eb jashtme t\u00eb hund\u00ebs, p\u00ebr t\u00eb arritur n\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb nj\u00eb rezultat t\u00eb q\u00ebndruesh\u00ebm dhe t\u00eb suksessh\u00ebm si estetik, ashtu edhe funksional. Sepse n\u00ebp\u00ebrmjet nj\u00eb nd\u00ebrhyrjeje, nj\u00eb narkoze dhe nj\u00eb mundimi t\u00eb vog\u00ebl mund t\u00eb zgjidhet nj\u00eb problem i dyfisht\u00eb, pasi problemi estetik dhe ai funksional, pothuajse bashkekzistojn\u00eb gjithmon\u00eb\u201d, \u2013 thot\u00eb ai.<\/p>\n

\u201cP\u00ebr sa i p\u00ebrket mosh\u00ebs m\u00eb t\u00eb p\u00ebrshtatshme p\u00ebr rinoplastik\u00eb, mund t\u00eb themi me siguri se nuk ka nj\u00eb kufi t\u00eb caktuar moshe q\u00eb mund t\u00eb kufizoj\u00eb apo t\u00eb ndaloj\u00eb nd\u00ebrhyrjen. Rinoplastika mund t\u00eb b\u00ebhet n\u00eb \u00e7do faz\u00eb t\u00eb jet\u00ebs s\u00eb rritur. Pik\u00ebpamja se subjektet mbi mosh\u00ebn 50 vje\u00e7 nuk lejohen t\u2019i n\u00ebnshtrohen nj\u00eb nd\u00ebrhyrjeje t\u00eb perdes s\u00eb hund\u00ebs apo nj\u00eb rinoplastike, tashm\u00eb i takon s\u00eb shkuar\u00ebs, si rezultat i zbulimit t\u00eb teknikave t\u00eb reja dhe bashk\u00ebkohore t\u00eb kirurgjis\u00eb\u201d, -thot\u00eb dr. Balloma.<\/p>\n

Si jan\u00eb \u00e7mimet?<\/strong><\/p>\n

Ka diferenca t\u00eb theksuara mes klinikave private dhe nd\u00ebrhyrjeve q\u00eb mund t\u00eb kryesh n\u00eb spitalin shtet\u00ebror. P\u00ebr shembull, p\u00ebr nj\u00eb nd\u00ebrhyrje n\u00eb hund\u00eb, operacioni vler\u00ebsohet t\u00eb jet\u00eb n\u00eb 1.2 milion\u00eb lek\u00eb, kurse n\u00eb privat fillon nga 1500 euro. Nga ana tjet\u00ebr, nd\u00ebrhyrja n\u00eb vesh \u00ebsht\u00eb nj\u00eb procedur\u00eb jo dhe aq e thjesht\u00eb, por luhatet s\u00ebrish n\u00eb t\u00eb nj\u00ebjtat nivele.<\/p>\n

Me nj\u00eb \u00e7mim operacioni q\u00eb shkon deri 1500 euro, rimodelimi i hund\u00ebs renditet te nd\u00ebrhyrjet m\u00eb t\u00eb k\u00ebrkuara dhe t\u00eb kryera n\u00eb klinikat kryesore t\u00eb kirurgjis\u00eb plastike n\u00eb vendin ton\u00eb. Dr. Skerdi nga Klinika \u201cKeit\u201d tregon se kjo vjen p\u00ebr dy arsye. E para, sepse shqiptar\u00ebt e kan\u00eb disi gjenetike nj\u00eb form\u00eb hunde me kurriz dhe e dyta, se si gjith\u00e7ka e re, p\u00ebrqafohet m\u00eb shpejt nga t\u00eb rinjt\u00eb, t\u00eb cil\u00ebt nuk i mohojn\u00eb vetes tashm\u00eb nj\u00eb pamje m\u00eb t\u00eb mir\u00eb. Edhe teknologjia, sipas tij, ka pasur ndikimin e saj, pra p\u00ebrdorimi i selfie-ve, Instagram etj.<\/p>\n

Dr. Arben Ku\u00e7ani, i specializuar p\u00ebr kirurgji plastike, thot\u00eb p\u00ebr \u201cMonitor\u201d q\u00eb n\u00eb nisje t\u00eb operacioneve plastike n\u00eb vendin ton\u00eb, VIP-at shqiptar\u00eb ishin personat e par\u00eb t\u00eb interesuar, t\u00eb cil\u00ebt, sikurse edhe mjek\u00eb t\u00eb tjer\u00eb pohojn\u00eb, vinin me \u201csyze dhe kapu\u00e7\u201d. \u201cTashm\u00eb, me ndryshimin e mentalitetit, thyerjen e tabuve, t\u00eb shumt\u00eb jan\u00eb t\u00eb rinjt\u00eb shqiptar\u00eb, q\u00eb duan t\u00eb kryejn\u00eb nj\u00eb nd\u00ebrhyrje dhe e b\u00ebjn\u00eb at\u00eb pa pasur komplekse si m\u00eb par\u00eb. Ulja e \u00e7mimeve t\u00eb sh\u00ebrbimeve, frekuentimi edhe i sh\u00ebrbimit shtet\u00ebror i ka b\u00ebr\u00eb m\u00eb t\u00eb prekshme nd\u00ebrhyrje t\u00eb tilla edhe p\u00ebr pjes\u00ebn e gjer\u00eb t\u00eb popullsis\u00eb. Nd\u00ebrhyrjet m\u00eb t\u00eb k\u00ebrkuara vijojn\u00eb t\u00eb jen\u00eb hunda dhe buz\u00ebt\u201d, \u2013 pohon dr. Ku\u00e7ani.<\/p>\n

Operator\u00ebt e tregut pohojn\u00eb p\u00ebr nj\u00eb r\u00ebnie t\u00eb leht\u00eb t\u00eb \u00e7mimeve t\u00eb nd\u00ebrhyrjeve, gj\u00eb q\u00eb i atribuohet shtimit t\u00eb klinikave private, po ashtu edhe diversifikimit t\u00eb sh\u00ebrbimeve estetike, q\u00eb t\u00eb gjitha kategorit\u00eb t\u00eb gjejn\u00eb nj\u00eb \u00e7mim t\u00eb p\u00ebrshtatsh\u00ebm p\u00ebr nj\u00eb sh\u00ebrbim t\u00eb caktuar. Jo pak klinika ofrojn\u00eb edhe mund\u00ebsin\u00eb e pages\u00ebs me k\u00ebste t\u00eb sh\u00ebrbimit t\u00eb k\u00ebrkuar.<\/p>\n

Treg i vog\u00ebl<\/strong><\/p>\n

Dr. Skerdi raporton rritje t\u00eb ndjeshme t\u00eb k\u00ebrkesave \u00e7do vit, por vendos theksin n\u00eb faktin se Shqip\u00ebria \u00ebsht\u00eb treg i vog\u00ebl, edhe n\u00eb k\u00ebt\u00eb sektor.<\/p>\n

\u201cKonkurrenca \u00ebsht\u00eb shtuar m\u00eb shum\u00eb me kalimin e viteve, normalisht nuk \u00ebsht\u00eb aq e theksuar sa n\u00eb Itali, megjithat\u00eb \u00e7do klinik\u00eb ka klientel\u00ebn e saj. Duhet theksuar se Shqip\u00ebria nuk ka tradit\u00eb n\u00eb k\u00ebt\u00eb fush\u00eb, kirurgjia plastike \u00ebsht\u00eb disi e ve\u00e7ant\u00eb e krahasuar me kirurgjit\u00eb e tjera, sidomos sa i p\u00ebrket p\u00ebrgatitjes s\u00eb profesionistit. N\u00eb bot\u00eb, Brazili udh\u00ebheq n\u00eb tradit\u00ebn e k\u00ebsaj fushe kirurgjie, edhe SHBA, por edhe Italia \u00ebsht\u00eb nd\u00ebr kryesoret pas Amerik\u00ebs Latine.<\/p>\n

Sfida e par\u00eb q\u00eb kemi pasur n\u00eb Shqip\u00ebri \u00ebsht\u00eb lufta ndaj mentalitetit. Tregu \u00ebsht\u00eb i vog\u00ebl dhe n\u00eb raport me k\u00ebt\u00eb treg k\u00ebtu, konkurrenca ekziston, \u00ebsht\u00eb e fort\u00eb. Megjithat\u00eb, duke njohur tregun italian, padyshim pik\u00eb e fort\u00eb e Shqip\u00ebris\u00eb jan\u00eb taksat m\u00eb t\u00eb ul\u00ebta n\u00eb vendin ton\u00eb krahasuar me vendet per\u00ebndimore, mir\u00ebpo, kostot e k\u00ebtij biznesi jan\u00eb t\u00eb larta\u201d \u2013 thot\u00eb Dr. Skerdi, i cili shton se kirurg\u00ebt e huaj k\u00ebrkojn\u00eb pagesa t\u00eb larta, nd\u00ebrkoh\u00eb q\u00eb \u00e7mimet e nd\u00ebrhyrjeve po ulen n\u00eb Shqip\u00ebri.<\/p>\n

\u201cMendoj se ky \u00ebsht\u00eb nj\u00eb lloj biznesi q\u00eb nuk t\u00eb b\u00ebn t\u00eb pasur, punon dhe fitimi \u00ebsht\u00eb modest, krahasuar me kostot q\u00eb ka kjo lloj kirurgjie. Protezat e gjoksit, materialet e pun\u00ebs, pajisjet etj., nuk prodhohen n\u00eb Shqip\u00ebri dhe importi i tyre (pagesa n\u00eb Dogan\u00eb) rrit k\u00ebto kosto pune, teksa tarifat e sh\u00ebrbimeve nuk rriten, p\u00ebrkundrazi, realizojm\u00eb edhe ulje n\u00eb fushata t\u00eb ndryshme q\u00eb b\u00ebjm\u00eb\u201d, -p\u00ebrfundon ai.<\/p>\n

Informaliteti<\/strong><\/p>\n

Nj\u00eb vit m\u00eb par\u00eb, sektori q\u00eb \u00ebsht\u00eb i orientuar drejt nd\u00ebrhyrjeve estetike \u00ebsht\u00eb cil\u00ebsuar si nj\u00eb nga ata me rrezikun m\u00eb t\u00eb lart\u00eb t\u00eb evazionit nga Drejtoria e P\u00ebrgjithshme e Tatimeve. Krahas rritjes s\u00eb k\u00ebtij biznesi, ka nj\u00eb debat t\u00eb gjer\u00eb p\u00ebr t\u00eb miratuar nj\u00eb ligj t\u00eb ve\u00e7ant\u00eb q\u00eb do t\u00eb rregulloj\u00eb tregun ku operojn\u00eb k\u00ebto klinika por, mbi t\u00eb gjitha, do t\u00eb ofroj\u00eb siguri p\u00ebr materialet. N\u00eb shum\u00eb raste \u00ebsht\u00eb raportuar munges\u00eb mbik\u00ebqyrje dhe kontrolli mbi sallone t\u00eb ndryshme estetike q\u00eb ofrojn\u00eb fryrje t\u00eb buz\u00ebve apo edhe m\u00eb shum\u00eb procedura, duke mos p\u00ebrdorur materiale t\u00eb kontrolluara apo profesionist\u00eb p\u00ebr t\u2019i kryer.<\/p>\n

Rastet e atyre q\u00eb pas nj\u00eb nd\u00ebrhyrjeje n\u00eb nj\u00eb sallon t\u00eb paspecializuar, p\u00ebrfundojn\u00eb n\u00eb klinika m\u00eb t\u00eb m\u00ebdha, jan\u00eb n\u00eb rritje. \u201cM\u00eb shqet\u00ebsues \u00ebsht\u00eb fakti ku trajtime n\u00eb dukje t\u00eb thjeshta, si fryrja e buz\u00ebve apo reduktimi i rrudhave me botox, po b\u00ebhet n\u00eb qendra t\u00eb paspecializuara dhe nga joprofesionist\u00eb. N\u00eb k\u00ebt\u00eb m\u00ebnyr\u00eb, shanset p\u00ebr t\u00eb gabuar n\u00eb qendra jo t\u00eb p\u00ebrshtatshme jan\u00eb m\u00eb t\u00eb m\u00ebdha dhe po ashtu, numri i personave t\u00eb pak\u00ebnaqur \u00ebsht\u00eb m\u00eb i madh\u201d, \u2013 ka pohuar m\u00eb her\u00ebt p\u00ebr \u201cMonitor\u201d, drejtori i Klinik\u00ebs \u201cKeit\u201d, Skerdi Faria.<\/p>\n

Biznesi i milionave<\/strong><\/p>\n

T\u00eb dh\u00ebnat zyrtare nga bilancet e kompanive (viti i fundit i raportimit 2017, viti 2018 nuk \u00ebsht\u00eb dor\u00ebzuar ende n\u00eb
\nQKR) tregojn\u00eb p\u00ebr rritje t\u00eb ndjeshme t\u00eb t\u00eb ardhurave q\u00eb kan\u00eb qarkulluar klinikat me fokus t\u00eb aktivitetit kirurgjin\u00eb estetike. Vet\u00ebm p\u00ebr 4 klinika t\u00eb marra n\u00eb analiz\u00eb, qarkullimi i t\u00eb ardhurave p\u00ebr vitin e fundit t\u00eb raportimit, n\u00eb 2017 ishte m\u00eb shum\u00eb se 200 mln lek\u00eb.<\/p>\n

Klinika KEIT \u00ebsht\u00eb m\u00eb e madhja e k\u00ebtij lloji n\u00eb Shqip\u00ebri. N\u00eb vitin 2017, ajo deklaroi t\u00eb ardhura prej 164 milion\u00eb lek\u00ebsh, me nj\u00eb rritje prej 10% krahasuar me nj\u00eb vit m\u00eb par\u00eb dhe 40% krahasuar me dy vite m\u00eb par\u00eb.
\nRritje raportohet edhe n\u00eb klinik\u00ebn \u201cDaVinci\u201d, me zgjerim t\u00eb t\u00eb ardhurave me 17%, nd\u00ebrkoh\u00eb q\u00eb n\u00eb 2016 pati nj\u00eb rritje 80% krahasuar me vitin e par\u00eb t\u00eb hapjes s\u00eb saj, 2015. N\u00eb 2018-n t\u00eb ardhurat e Davinci pothuajse u dyfishuan, duke arritur n\u00eb rreth 65 milion\u00eb lek\u00eb.<\/p>\n

Klinika tjet\u00ebr \u201cDermoLife\u201d ka pasur rritje t\u00eb t\u00eb ardhurave nga aktiviteti me 75% n\u00eb vitin 2016, n\u00eb 15.2 milion\u00eb lek\u00eb, nd\u00ebrsa n\u00eb 2017 pati nj\u00eb tkurrje t\u00eb aktivitetit. Drejtuesit e klinik\u00ebs ia atribuojn\u00eb k\u00ebt\u00eb tkurrje fokusimit m\u00eb tep\u00ebr n\u00eb nd\u00ebrhyrjet joevazive, t\u00eb cilat nuk sjellin aq shum\u00eb fitime, nd\u00ebrkoh\u00eb edhe konkurrenca \u00ebsht\u00eb rritur. Kirurgjia plastike po ofrohet dhe nga spitalet e m\u00ebdha, si ai Amerikan dhe Hygeia, por n\u00eb bilancin e kompanis\u00eb nuk raportohet me z\u00ebra t\u00eb ve\u00e7ante se \u00e7\u2019pjes\u00eb t\u00eb t\u00eb ardhurave sjellin k\u00ebto sh\u00ebrbime.<\/p>\n

\"\"<\/a>Efekti \u201cInstagram\u201d<\/strong><\/p>\n

Jo m\u00eb larg se 4 vite, Dr. Skerdi nga klinika \u201cKeit\u201d u shpreh p\u00ebr \u201cMonitor\u201d se efekti selfie po ndikon n\u00eb rritjen e k\u00ebrkesave p\u00ebr operacione plastike, gj\u00eb q\u00eb d\u00ebshmohet me kalimin e viteve, qoft\u00eb p\u00ebr rimodelimin e hund\u00ebs, ashtu edhe p\u00ebr fryrjen e buz\u00ebve. Sot, nj\u00eb tjet\u00ebr ndikues \u00ebsht\u00eb padyshim Instagram.<\/p>\n

\u201cStandardet e bukuris\u00eb po b\u00ebhen globale\u201d, thot\u00eb Dr. Silvana Vishaj, duke shtuar se kultura e Instagram dhe filtrat e smartphone-ve jan\u00eb padyshim nj\u00eb nd\u00ebr \u201cfajtor\u00ebt\u201d.<\/p>\n

\u201cDuket me t\u00eb v\u00ebrtet\u00eb q\u00eb grat\u00eb n\u00eb mbar\u00eb bot\u00ebn ndjekin t\u00eb nj\u00ebjtat prirje: buz\u00ebt m\u00eb t\u00eb plota, faqet m\u00eb t\u00eb plota, vetullat e harkuara, gjoksi i madh etj. Kjo \u00ebsht\u00eb p\u00ebr t\u00eb ardhur keq sepse k\u00ebto trende t\u00eb fytyr\u00ebs dhe t\u00eb trupit nuk u p\u00ebrshtaten t\u00eb gjith\u00ebve, nuk duhet t\u00eb b\u00ebhet e domosdoshme\u201d.<\/p>\n

Interneti, rrjetet sociale dhe ndjekja e t\u00eb famshm\u00ebve kan\u00eb lejuar tiparet eurocentrike \u2013 ajo q\u00eb Dr. Vishaj i referohet si \u201cpamja e Kylie Jenner\u201d ose dikur \u201cKim Kardashian\u201d- p\u00ebr t\u2019u b\u00ebr\u00eb estetika m\u00eb e lakmuar. Sipas saj, fakti q\u00eb procedurat sot jan\u00eb m\u00eb t\u00eb arritshme (p.sh. pak botox rrudhash, pak fryrje buz\u00ebsh), m\u00eb t\u00eb lira dhe shpesh k\u00ebrkojn\u00eb m\u00eb pak koh\u00eb, do t\u00eb thot\u00eb q\u00eb gjithnj\u00eb e m\u00eb shum\u00eb gra po kthehen n\u00eb kirurgji plastike dhe kozmetike.<\/p>\n

\u201cNe jemi duke jetuar n\u00eb nj\u00eb epok\u00eb ku n\u00eb t\u00eb gjith\u00eb bot\u00ebn, t\u00eb gjith\u00eb po b\u00ebjn\u00eb t\u00eb nj\u00ebjt\u00ebn pun\u00eb, shpesh duke hedhur posht\u00eb karakteristikat etnike dhe duke mb\u00ebshtetur homogjenizimin e asaj q\u00eb konsiderohet \u201ce bukur\u201d \u2013 thot\u00eb Dr. Vishaj. \u201cSa m\u00eb shum\u00eb t\u00eb rritet k\u00ebrkesa, aq m\u00eb shum\u00eb gjasa q\u00eb \u2018shikimi i Kylie Jennerit\u2019 do t\u00eb b\u00ebhet statusi i tanish\u00ebm. N\u00ebse kjo \u00ebsht\u00eb nj\u00eb gj\u00eb e mir\u00eb apo e keqe ka t\u00eb b\u00ebj\u00eb me ju\u201d, -p\u00ebrfundon ajo.<\/p>\n

Nxitje edhe nga gjendja psikologjike Dr. Kostandin Balloma nga \u201cLuis Medical Center\u201d thekson edhe nj\u00eb an\u00eb tjet\u00ebr t\u00eb nism\u00ebs s\u00eb shqiptar\u00ebve p\u00ebr t\u00eb p\u00ebrqafuar leht\u00ebsisht nd\u00ebrhyrjet estetike: at\u00eb psikologjike.
\n\u201cShum\u00eb njer\u00ebz nuk ndihen t\u00eb prekur psikologjikisht nga deformimi i vesh\u00ebve p.sh., (ose vesh\u00ebt e dal\u00eb) dhe rrjedhimisht nuk e kan\u00eb t\u00eb nevojshme t\u00eb b\u00ebjn\u00eb nd\u00ebrhyrje kirurgjikale p\u00ebrderisa vendi dhe forma e llap\u00ebs s\u00eb veshit nuk ndikojn\u00eb n\u00eb d\u00ebgjim.<\/p>\n

E nj\u00ebjta gj\u00eb mund t\u00eb vlej\u00eb edhe p\u00ebr hund\u00ebn. Por, ka shum\u00eb raste q\u00eb p\u00ebr t\u00eb dyja k\u00ebto problematika estetike pacienti vuan psikologjikisht: q\u00eb n\u00eb f\u00ebmij\u00ebri, tallje apo me rritjen e tij n\u00eb adoleshenc\u00eb. Ne rekomandojm\u00eb se, n\u00eb rast se deformimi \u00ebsht\u00eb i k\u00ebsaj shkalle, q\u00eb ndihet dhe ndikon negativisht n\u00eb pamjen dhe n\u00eb gjendjen psikologjike t\u00eb personit, at\u00ebher\u00eb mendoj se nuk ka asnj\u00eb arsye p\u00ebrse t\u00eb mos b\u00ebhet nj\u00eb nd\u00ebrhyrje kirurgjikale\u201d, \u2013 thot\u00eb Dr. Balloma.<\/p>\n

Doktori jep disa statistika nga klinika e tij lidhur me nd\u00ebrhyrjen e vesh\u00ebve:<\/p>\n

\u2022 Kat\u00ebr n\u00eb dhjet\u00eb pacient\u00eb me vesh\u00eb t\u00eb m\u00ebdhenj jan\u00eb f\u00ebmij\u00eb n\u00eb mosh\u00eb shkollore.
\n\u2022 Gjithashtu, te pacient\u00ebt e rritur meshkuj, kjo \u00ebsht\u00eb nj\u00eb nd\u00ebrhyrje shum\u00eb e zakonshme.
\n\u2022 Grat\u00eb vendosin m\u00eb me v\u00ebshtir\u00ebsi dhe n\u00eb mosh\u00eb relativisht m\u00eb t\u00eb madhe, pasi jan\u00eb lodhur duke i mbuluar vesh\u00ebt e m\u00ebdhenj me flok\u00eb.<\/p>\n

\u201cZakonisht f\u00ebmij\u00ebt e vegj\u00ebl nuk shqet\u00ebsohen shum\u00eb nga ky problem. F\u00ebmija e v\u00eb re se ka di\u00e7ka q\u00eb nuk shkon me vesh\u00ebt n\u00eb momentin kur bashk\u00ebmoshatar\u00ebt e tij e tallin n\u00eb lidhje me vesh\u00ebt. Kjo gj\u00eb mund t\u00eb ket\u00eb pasoja n\u00eb jet\u00ebn emocionale dhe n\u00eb sh\u00ebndetin psikik t\u00eb f\u00ebmij\u00ebs dhe ta shoq\u00ebroj\u00eb at\u00eb gjat\u00eb gjith\u00eb jet\u00ebs\u201d, -thekson ai.<\/p>\n

Prind\u00ebrit, sipas tij, b\u00ebjn\u00eb veprimin e duhur n\u00eb lidhje me f\u00ebmij\u00ebt e tyre dhe nuk i l\u00ebn\u00eb ata t\u00eb rriten me nj\u00eb ndjenj\u00eb inferioriteti. \u201c\u00cbsht\u00eb e udh\u00ebs q\u00eb nj\u00eb f\u00ebmij\u00eb me vesh\u00eb t\u00eb dal\u00eb t\u00eb b\u00ebj\u00eb nj\u00eb nd\u00ebrhyrje pa shkuar ende n\u00eb shkoll\u00eb fillore, sapo ka mbushur gjasht\u00eb vje\u00e7. Kjo nuk do t\u00eb thot\u00eb q\u00eb nd\u00ebrhyrja nuk mund t\u00eb b\u00ebhet edhe n\u00eb faza t\u00eb tjera t\u00eb jet\u00ebs. Por m\u00eb von\u00eb, nd\u00ebrhyrja \u00ebsht\u00eb zakonisht e lidhur me m\u00eb shum\u00eb pesh\u00eb psikologjike, sepse adoleshent\u00ebt dhe t\u00eb rriturit shqet\u00ebsohen m\u00eb tep\u00ebr nga ky deformim\u201d, -p\u00ebrfundon Dr. Balloma.<\/p>\n

Tregu global i bukuris\u00eb<\/strong><\/p>\n

Sipas nj\u00eb raporti t\u00eb ri nga Market Research Future (MRFR), tregu global p\u00ebr kirurgji kozmetike do t\u00eb ket\u00eb arritur t\u00eb ardhura prej 21.97 miliard\u00eb dollar\u00ebsh, deri n\u00eb fund t\u00eb vitit 2023. Tregu \u00ebsht\u00eb vler\u00ebsuar t\u00eb zgjerohet n\u00eb 7.8% gjat\u00eb periudh\u00ebs s\u00eb vler\u00ebsimit (2017 -2023) kryesisht p\u00ebr shkak t\u00eb faktor\u00ebve social\u00eb dhe kulturor\u00eb si ndikimi i industris\u00eb filmike, mediave dhe mod\u00ebs.<\/p>\n

Kirurgjia plastike \u00ebsht\u00eb nj\u00eb segment i ve\u00e7ant\u00eb i kirurgjis\u00eb q\u00eb p\u00ebrfshin rind\u00ebrtimin dhe ndryshimin e trupit t\u00eb njeriut. Faktor\u00eb t\u00eb sh\u00ebndetit si rritja e obezitetit, aksidentet, kufiri n\u00eb rritje i siguris\u00eb s\u00eb kirurgjis\u00eb kozmetike, numri n\u00eb rritje i spitaleve t\u00eb kirurgjis\u00eb kozmetike etj. Faktor\u00eb teknologjik\u00eb si\u00e7 jan\u00eb zhvillimi i materialeve t\u00eb avancuara si implantet, silikoni etj.<\/p>\n

Faktor\u00eb ekonomik\u00eb si rritja e t\u00eb ardhurave p\u00ebr frym\u00eb, kostoja n\u00eb r\u00ebnie e operacioneve kozmetike etj.<\/p>\n

Nj\u00eb faktor ky\u00e7 q\u00eb ndikon n\u00eb rritjen e tregut \u00ebsht\u00eb k\u00ebrkesa e lart\u00eb p\u00ebr operacionet kozmetike minimale invazive dhe jo invazive, pasi k\u00ebto operacione p\u00ebrfshijn\u00eb p\u00ebrdorimin e teknikave q\u00eb shkaktojn\u00eb m\u00eb pak d\u00ebmtim t\u00eb trupit kur krahasohen me procedurat konvencionale si\u00e7 jan\u00eb operacionet e hapura. Gjithashtu, teknologjit\u00eb e reja dhe m\u00eb t\u00eb avancuara si teknika lazer po miratohen p\u00ebr procedurat kozmetike t\u00eb fytyr\u00ebs.<\/p>\n

Popullariteti n\u00eb rritje i k\u00ebtyre procedurave minimalisht invazive mund t\u2019i atribuohet pak\u00ebnaq\u00ebsis\u00eb minimale p\u00ebr shkak t\u00eb q\u00ebndrimeve m\u00eb t\u00eb shkurtra n\u00eb spital dhe shkall\u00ebs s\u00eb suksesit afatgjat\u00eb. K\u00ebshtu, k\u00ebrkesa n\u00eb rritje p\u00ebr operacionet kozmetike minimalisht invazive do t\u00eb nxis\u00eb rritjen e tregut t\u00eb kirurgjis\u00eb kozmetike.<\/p>\n

N\u00eb terma gjeografik\u00eb, Amerika e Veriut dhe Europa dominojn\u00eb tregun global t\u00eb kirurgjis\u00eb plastike. Kjo p\u00ebr shkak t\u00eb plakjes s\u00eb popullsis\u00eb n\u00eb rritje dhe normave t\u00eb larta t\u00eb adoptimit t\u00eb produkteve estetike n\u00eb k\u00ebto rajone. SHBA p\u00ebrfaq\u00ebson tregun m\u00eb t\u00eb madh p\u00ebr kirurgji plastike, ndjekur nga Kanadaja n\u00eb Amerik\u00ebn e Veriut. N\u00eb Europ\u00eb, Franca, Gjermania, Italia, Spanja dhe Mbret\u00ebria e Bashkuar mbajn\u00eb pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb tregut t\u00eb kirurgjis\u00eb plastike.<\/p>\n

Megjithat\u00eb, Azia pritet t\u00eb tregoj\u00eb ritme t\u00eb larta rritjeje n\u00eb pes\u00eb vitet e ardhshme n\u00eb tregun global t\u00eb kirurgjis\u00eb plastike p\u00ebr shkak t\u00eb nd\u00ebrgjegj\u00ebsimit n\u00eb rritje p\u00ebr procedurat e kirurgjis\u00eb plastike dhe rritjen e industris\u00eb s\u00eb turizmit mjek\u00ebsor. Kina dhe India pritet t\u00eb jen\u00eb tregjet me t\u00eb shpejt\u00eb n\u00eb rritje t\u00eb kirurgjis\u00eb plastike n\u00eb Azi.<\/p>\n

Koh\u00ebt e fundit, rritja e numrit t\u00eb njer\u00ebzve geriatric\u00eb s\u00eb bashku me k\u00ebrkes\u00ebn n\u00eb rritje p\u00ebr mbajtjen e t\u00eb rinjve dhe bukuris\u00eb \u00ebsht\u00eb nxit\u00ebsi kryesor p\u00ebr tregun global t\u00eb kirurgjis\u00eb plastike. P\u00ebrve\u00e7 k\u00ebsaj, avancimi teknologjik n\u00eb operacionet dhe rritja e numrit t\u00eb njer\u00ebzve t\u00eb dhjamosur dhe mbi pesh\u00eb kan\u00eb nxitur gjithashtu rritjen e tregut global t\u00eb kirurgjis\u00eb plastike. Megjithat\u00eb, kostoja e lart\u00eb e operacioneve dhe miratimi i rrept\u00eb rregullator jan\u00eb disa nga kufizimet kryesore p\u00ebr tregun global t\u00eb kirurgjis\u00eb plastike.<\/p>\n

P\u00ebrve\u00e7 k\u00ebsaj, rreziqet e larta t\u00eb efekteve negative t\u00eb nd\u00ebrlidhura me operacionet gjithashtu pengojn\u00eb rritjen e tregut global t\u00eb kirurgjis\u00eb plastike. Rritja e p\u00ebrdorimit t\u00eb biomaterialeve t\u00eb kirurgjis\u00eb plastike zhvillon mund\u00ebsi p\u00ebr tregun.(monitor)<\/p>\n

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E bukura vler\u00ebsohet dhe p\u00ebrqafohet edhe n\u00eb mesin e shqiptar\u00ebve, t\u00eb cil\u00ebt tashm\u00eb t\u00eb zhveshur nga mentaliteti dhe komplekset, i gjen n\u00eb dyert e klinikave private gjithnj\u00eb e m\u00eb tep\u00ebr. Klinikat raportojn\u00eb rritje dhe gati dyfishim t\u00eb ardhurash \u00e7do vit, gj\u00eb q\u00eb d\u00ebshmon potencialin e biznesit t\u00eb milionave. Cilat nd\u00ebrhyrje preferohen m\u00eb tep\u00ebr? Si \u00ebsht\u00eb […]<\/p>\n","protected":false},"author":1,"featured_media":15615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[6,8],"tags":[],"yoast_head":"\nBiznesi i milionave, sa shpenzojn\u00eb shqiptar\u00ebt p\u00ebr hund\u00ebn dhe botox-in? - Informohu qart\u00ebsisht!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaktori.com\/?p=15613\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biznesi i milionave, sa shpenzojn\u00eb shqiptar\u00ebt p\u00ebr hund\u00ebn dhe botox-in? - Informohu qart\u00ebsisht!\" \/>\n<meta property=\"og:description\" content=\"E bukura vler\u00ebsohet dhe p\u00ebrqafohet edhe n\u00eb mesin e shqiptar\u00ebve, t\u00eb cil\u00ebt tashm\u00eb t\u00eb zhveshur nga mentaliteti dhe komplekset, i gjen n\u00eb dyert e klinikave private gjithnj\u00eb e m\u00eb tep\u00ebr. Klinikat raportojn\u00eb rritje dhe gati dyfishim t\u00eb ardhurash \u00e7do vit, gj\u00eb q\u00eb d\u00ebshmon potencialin e biznesit t\u00eb milionave. Cilat nd\u00ebrhyrje preferohen m\u00eb tep\u00ebr? 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