Garazhi \u00ebsht\u00eb sinteza e p\u00ebrkryer e American Dream, i mish\u00ebron vet\u00eb thelbin dhe, si i till\u00eb do t\u00eb meritonte nj\u00eb fenomenologji t\u00eb ve\u00e7ant\u00eb. T\u00eb gjith\u00eb amerikan\u00ebt apo pothuajse posedojn\u00eb nga nj\u00eb t\u00eb till\u00eb n\u00eb krah t\u00eb banes\u00ebs, q\u00eb komunikon me sht\u00ebpin\u00eb, e megjithat\u00eb nj\u00eb univers n\u00eb vete. N\u00eb brend\u00ebsi t\u00eb tij projektohen ide, n\u00eb disa raste derdhen lot\u00ebt e mossuksesit, n\u00eb t\u00eb tjera linden perandori aq dominuese sa t\u00eb revolucionarizojn\u00eb p\u00ebrgjithmon\u00eb m\u00ebnyr\u00ebn ton\u00eb e konceptimit t\u00eb kontemporanitetit dhe rendit t\u00eb tij t\u00eb krijuar. Apple, Amazon, Google, Hewlett \u2013 Packard (HP), Mattel, Disney, Harley Davidson, Lotus. T\u00eb gjitha k\u00ebto shum\u00ebkomb\u00ebshe ndajn\u00eb nj\u00eb histori t\u00eb p\u00ebrbashk\u00ebt: kan\u00eb lindur n\u00eb nj\u00eb garazh. Dhe ja at\u00ebhere q\u00eb nj\u00eb hap\u00ebsir\u00eb anonime, q\u00eb sh\u00ebrben si vendqednrim p\u00ebr makina apo pajisje t\u00eb ndryshkura mund t\u00eb transformohet n\u00eb nj\u00eb kub me mure t\u00eb stolisura me fantazi, nj\u00eb ashensor social nga kati p\u00ebrdhe, nj\u00eb vend magjik n\u00eb t\u00eb cilin kujtdo i lejohet q\u00eb konceptoj\u00eb pasurin\u00eb e tij.<\/p>\n
Edhe n\u00eb k\u00ebt\u00eb rast \u00ebsht\u00eb imagjinata kolektive faktori predominues dhe kush merret me PR dhe komunikim e di deri shum\u00eb mir\u00eb fuqin\u00eb evokuese e nj\u00eb mekanizmi t\u00eb till\u00eb t\u00eb pavullnetsh\u00ebm. Dan Heath, autor librash t\u00eb shum\u00ebshitur dhe Profesr i Ekonomis\u00eb Sociale n\u00eb shum\u00eb t\u00eb famshmin Duke University n\u00eb shtetin North Carolina, ka qen\u00eb nd\u00ebr t\u00eb par\u00ebt q\u00eb e ka kuptuar valenc\u00ebn sociale t\u00eb garazhit: nj\u00eb himn ndaj liberizmit dhe ndaj atij kapitalizmi q\u00eb i b\u00ebn amerikan\u00ebt v\u00ebrtet amerikan\u00eb. Gjat\u00eb nj\u00eb fjalimi ka shpjeguar se: \u201cAskush nuk do t\u00eb d\u00ebgjoj\u00eb historin\u00eb e djemve t\u00eb pasur, me nj\u00eb rrjet t\u00eb mir\u00eb kontaktesh q\u00eb takohen n\u00ebp\u00ebr salat e konferencave t\u00eb hoteleve Marriott p\u00ebr t\u00eb nxjerr\u00eb nj\u00eb plan biznesi. Nuk asgj\u00eb romantike n\u00eb gjith\u00eb k\u00ebt\u00eb\u201d.<\/p>\n
Sht\u00ebpia e par\u00eb e Steve Jobs, n\u00eb Nr. 2066 Crist Drive t\u00eb Los Altos n\u00eb konten\u00eb Santa Clara n\u00eb shtetin California, \u00ebsht\u00eb b\u00ebr\u00eb objekt pelegrinazhi afetar p\u00ebr\u00a0startupper<\/em>\u00a0dhe biznesmen\u00eb t\u00eb devotsh\u00ebm, deri edhe guidat turistike lokale e sh\u00ebnojn\u00eb pranin\u00eb e k\u00ebtij vendi t\u00eb shenjt\u00eb t\u00eb vog\u00ebl q\u00eb \u00ebsht\u00eb tashm\u00eb \u201cpasuri publike e ruajtur\u201d n\u00eb t\u00eb gjitha aspektet. P\u00ebr nj\u00eb ironi t\u00eb \u00e7uditshme t\u00eb fatit \u00ebsht\u00eb pik\u00ebrisht garazhi ai q\u00eb dominon fasad\u00ebn e vil\u00ebs s\u00eb vog\u00ebl, shembull karakteristik i arkitektur\u00ebs rezidenciale amerikane q\u00eb zhvillohet n\u00eb nj\u00eb kat t\u00eb vet\u00ebm. Do t\u00eb ishte e padallueshme nga sht\u00ebpit\u00eb e fqinj\u00ebve, sikur t\u00eb mos ishte p\u00ebr numrin 2066 q\u00eb ndodhet pak m\u00eb sip\u00ebr hidrantit.<\/p>\n \u00cbsht\u00eb aty, p\u00ebrpara garazhit, q\u00eb revista \u201cFortune\u201d ka pavdek\u00ebsuar themeluesin ikonik t\u00eb Apple n\u00eb vitin 1996, i qeshur dhe me duar n\u00eb xhepa, sakt\u00ebsisht 20 vite pas themelimit t\u00eb moll\u00ebs s\u00eb kafshuar m\u00eb t\u00eb famshme n\u00eb bot\u00eb. Por nuk \u00ebsht\u00eb gjithmon\u00eb e leht\u00eb t\u00eb kuptohet se ku mbaron realiteti dhe ku fillon nj\u00eb narrativ\u00eb mitizuese, e arkitektuar me dinak\u00ebri ad hoc p\u00ebr t\u00eb ushqyer fam\u00ebn dhe, p\u00ebr pasoj\u00eb, biznesin e nj\u00eb kompania multimiliard\u00ebshe.<\/p>\n Steve Wozniak, bashk\u00ebthemeluesi i Apple, e kishte fryr\u00eb tullumbacen e legjend\u00ebs s\u00eb origjin\u00ebs t\u00eb kompanis\u00eb n\u00eb dy raste: her\u00ebn e par\u00eb n\u00ebp\u00ebrmjet t\u00eb nj\u00eb AMA (Ask Me Anything) n\u00eb Reddit dhe her\u00ebn e dyt\u00eb n\u00eb nj\u00eb intervist\u00eb t\u00eb dh\u00ebn\u00eb p\u00ebr \u201cBusinessweek\u201d, ku ka konfirmuar se po, \u201cgarazhi \u00ebsht\u00eb paksa mit, pasi nuk projektonim aty, bile as nuk asemblonim skedat dhe nuk na sh\u00ebrbente shum\u00eb, p\u00ebrve\u00e7se p\u00ebr t\u2019u ndjer\u00eb si n\u00eb sht\u00ebpi. N\u00eb t\u00eb v\u00ebrtet\u00eb, b\u00ebja gjith\u00e7ka pran\u00eb kubikut tim n\u00eb HP, n\u00eb Cupertino\u201d.<\/p>\n Wozniak e ka ritheksuar konceptin gjat\u00eb World Web Forum t\u00eb Zyrihut, nj\u00eb takim dyditor q\u00eb mbledh mendimtar\u00ebt m\u00eb influent\u00eb n\u00eb bot\u00eb, k\u00ebsaj radhe duke shtuar detaje t\u00eb m\u00ebtejshme q\u00eb fusin n\u00eb loj\u00eb rolin ku\u00e7 t\u00eb luajtur nga kompanit\u00eb e PR n\u00eb krijimin e mitologjis\u00eb Apple. \u201cInvestitor\u00ebt tan\u00eb hidhnin sasira t\u00eb m\u00ebdha parash\u00eb tek biznesi yn\u00eb dhe posedonin kuota t\u00eb kompanis\u00eb aq sa un\u00eb vet\u00eb dhe Steve Jobs\u201d, ka deklaruar Wozniak, \u201cdhe kishin prapa krah\u00ebve agjenci marr\u00ebdh\u00ebniesh publike q\u00eb e kan\u00eb shfryt\u00ebzuar imazhin evokues e dy djemve n\u00eb nj\u00eb garazh pse fitues, t\u00ebrheq\u00ebs p\u00ebr mediar. \u00cbsht\u00eb nj\u00eb histori e famshme, por garazhi nuk ka qen\u00eb vendi ku kemi gjetur idet\u00eb e reja apo kemi diskutuar produktet q\u00eb duheshin b\u00ebr\u00eb, aq m\u00eb pak nuk kemi b\u00ebr\u00eb asmeblime aty. Asgj\u00eb nga kjo nuk ka ndodhur ndonj\u00ebher\u00eb aty brenda\u201d.<\/p>\n Historia e Apple \u00ebsht\u00eb historia e PR, q\u00eb t\u00eb bashkangjitura me nj\u00eb ide revolucionare, sh\u00ebrbejn\u00eb si mjet shtyt\u00ebs i pashoq. Sepse e v\u00ebrteta \u00ebsht\u00eb q\u00eb, p\u00ebr t\u00eb lul\u00ebzuar, \u00e7do legjende moderne ka nevoj\u00eb p\u00ebr nj\u00eb garazh. Anipse imagjinar.<\/p>\n (Francesca Caon p\u00ebr\u00a0Wired<\/em>)<\/p>\n P\u00ebrgatiti:<\/strong><\/p>\n ARMIN TIRANA \/ bota.al<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Garazhi \u00ebsht\u00eb sinteza e p\u00ebrkryer e American Dream, i mish\u00ebron vet\u00eb thelbin dhe, si i till\u00eb do t\u00eb meritonte nj\u00eb fenomenologji t\u00eb ve\u00e7ant\u00eb. T\u00eb gjith\u00eb amerikan\u00ebt apo pothuajse posedojn\u00eb nga nj\u00eb t\u00eb till\u00eb n\u00eb krah t\u00eb banes\u00ebs, q\u00eb komunikon me sht\u00ebpin\u00eb, e megjithat\u00eb nj\u00eb univers n\u00eb vete. N\u00eb brend\u00ebsi t\u00eb tij projektohen ide, n\u00eb disa […]<\/p>\n","protected":false},"author":1,"featured_media":13634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[10,18],"tags":[],"yoast_head":"\n