\u201cDuhen nj\u00ebzet\u00eb vite p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb reputacion dhe pes\u00eb minuta p\u00ebr ta shkat\u00ebrruar. N\u00ebse mendon k\u00ebt\u00eb, do t\u2019i b\u00ebsh gj\u00ebrat ndryshe\u201d.<\/p>\n
Ky citim i Warren Buffet m\u00eb duket nj\u00eb m\u00ebnyr\u00eb shum\u00eb e mir\u00eb p\u00ebr t\u00eb filluar dhe t\u2019ju rr\u00ebfyer 2-3 gj\u00ebra jo dhe aq t\u00eb vet\u00ebkuptueshme, mbi fenomenin fluid, dinamik, shum\u00ebdrejtim\u00ebsh dhe sot m\u00eb shum\u00eb se kurr\u00eb t\u00eb r\u00ebnd\u00ebsish\u00ebm, q\u00eb \u00ebsht\u00eb reputacioni.<\/p>\n
Citimi \u00ebsht\u00eb interesant, edhe p\u00ebr arsyen se vet\u00eb Warren Buffet g\u00ebzon nj\u00eb reputacion t\u00eb shk\u00eblqyer tek shum\u00eb njer\u00ebz (nj\u00eb sip\u00ebrmarr\u00ebs i jasht\u00ebzakonsh\u00ebm! Nj\u00eb filantrop i madh!), dhe nj\u00eb reputacion dhe jo aq t\u00eb mir\u00eb tek t\u00eb tjer\u00eb.<\/p>\n
T\u00eb shmangim habin\u00eb<\/p>\n
Kjo ambivalenc\u00eb n\u00eb reputacion na shpie menj\u00ebher\u00eb n\u00eb thelbin e \u00e7\u00ebshtjes. Nuk mund t\u00eb flitet kurr\u00eb p\u00ebr reputacion n\u00eb terma absolute, por duhet b\u00ebr\u00eb gjithmon\u00eb n\u00eb lidhje me nj\u00eb grup t\u00eb caktuar referimi. I cili mund t\u00eb adoptoj\u00eb vlera dhe kritere gjykimi (pra mund t\u00eb shpreh\u00eb gjykime), q\u00eb jan\u00eb edhe n\u00eb thelb t\u00eb ndryshme nga ato q\u00eb mund t\u00eb shprehin grupe t\u00eb tjer\u00eb.<\/p>\n
Th\u00ebn\u00eb ndryshe: tek disa grupe, njer\u00ebz t\u00eb k\u00ebqinj, individ\u00eb t\u00eb urryer, tipa t\u00eb paduruesh\u00ebm mund t\u00eb g\u00ebzojn\u00eb reputacion t\u00eb shk\u00eblqyer. N\u00ebse kujtojm\u00eb vazhdimisht k\u00ebt\u00eb fakt, mund t\u00eb vazhdojm\u00eb t\u00eb skandalizohemi, por t\u00eb pakt\u00ebn do t\u00eb habitemi m\u00eb.<\/p>\n
Fjala reputacion vjen nga latinishtja \u201creputare\u201d, q\u00eb n\u00ebnkupton krasitjen e p\u00ebrs\u00ebritur (re-putare) t\u00eb nj\u00eb bime. Dometh\u00ebn\u00eb, nj\u00eb gjykim t\u00eb p\u00ebrs\u00ebritur. Dhe pik\u00ebrisht, ne quajm\u00eb \u201creputacion\u201d respektin, admirimin dhe merit\u00ebn q\u00eb nj\u00eb grup i cakton personit q\u00eb gjykohet kolektivisht dhe n\u00eb m\u00ebnyr\u00eb t\u00eb p\u00ebrs\u00ebritur, se \u00ebsht\u00eb i denj\u00eb p\u00ebr t\u2019u vler\u00ebsuar.<\/p>\n
N\u00eb k\u00ebt\u00eb kuptim, reputacioni \u00ebsht\u00eb pik\u00ebs\u00ebpari nj\u00eb instrument kontrolli social. Shpreh vler\u00ebn q\u00eb nj\u00eb grup i atribuon sjelljeve t\u00eb d\u00ebshirueshme, dhe p\u00ebrb\u00ebn monedh\u00ebn me t\u00eb cil\u00ebn po ky grup i shk\u00ebmben dhe stimulon ato sjellje.<\/p>\n
Gjykime ngjit\u00ebse<\/p>\n
Por i gjith\u00eb mekanizmi i reputacionit funksionon n\u00eb m\u00ebnyr\u00eb t\u00eb \u00e7uditshme. Reputacioni n\u00eb fakt atribuohet jo nga grupi q\u00eb, n\u00eb kompleksin e vet, shpreh nj\u00eb gjykim formal, por n\u00eb baz\u00eb t\u00eb m\u00ebnyr\u00ebs q\u00eb secili an\u00ebtar i grupit mendon se i gjith\u00eb grupi \u00ebsht\u00eb i prirur t\u00eb gjykoj\u00eb. N\u00eb nj\u00eb far\u00eb m\u00ebnyre, \u00ebsht\u00eb nj\u00eb lloj t\u00ebr\u00ebsie gjykimesh q\u00eb jan\u00eb ngjit\u00ebse.<\/p>\n
P\u00ebr k\u00ebt\u00eb arsye, edhe reputacioni m\u00eb i konsoliduar \u00ebsht\u00eb n\u00eb thelb i brisht\u00eb, dhe mjafton nj\u00eb thashethemnaj\u00eb, nj\u00eb dyshim, disa z\u00ebra ngjit\u00ebs p\u00ebr ta d\u00ebmtuar: jan\u00eb ekzakt\u00ebsisht ato pes\u00eb minutat p\u00ebr t\u00eb cilat flet Buffet.<\/p>\n
Vlen gjithashtu t\u00eb v\u00ebrehet se, gjithmon\u00eb p\u00ebr k\u00ebto arsye, i gjith\u00eb mekanizmi i reputacionit duket se vihet n\u00eb l\u00ebvizje prej sjelljeve imituese (gjith\u00ebsecili do, n\u00eb gjykimet e veta, q\u00eb t\u2019u ngjaj\u00eb pjes\u00ebtar\u00ebve t\u00eb tjer\u00eb t\u00eb grupit): n\u00eb thelb, reputacioni \u00ebsht\u00eb edhe nj\u00eb \u00e7\u00ebshtje konformizmi social, p\u00ebrve\u00e7se kontrolli social.<\/p>\n
Dhe kjo vlen padyshim, edhe at\u00ebher\u00eb kur nj\u00eb reputacion prej antikonformizmi t\u00eb atribuohet nga ana e nj\u00eb grupi antikonformist\u00ebsh.<\/p>\n
Por reputacioni nuk ka t\u00eb b\u00ebj\u00eb vet\u00ebm me individ\u00ebt: \u00ebsht\u00eb i \u00e7muar (n\u00eb fakt flitet edhe p\u00ebr kapital reputacioni) edhe p\u00ebr shtetet, sip\u00ebrmarrjet, shoqatat.<\/p>\n
K\u00ebshtu nj\u00eb shtet q\u00eb g\u00ebzon reputacion t\u00eb mir\u00eb eksporton m\u00eb shum\u00eb dhe t\u00ebrheq m\u00eb shum\u00eb turist\u00eb, shfaqet m\u00eb i besuesh\u00ebm n\u00eb nivel nd\u00ebrkomb\u00ebtar dhe mund ta ushtroj\u00eb m\u00eb mir\u00eb fuqin\u00eb e but\u00eb, e cila shprehet dhe ka nj\u00eb pesh\u00eb, pavar\u00ebsisht fuqis\u00eb ekonomike dhe forc\u00ebs ushtarake.<\/p>\n
Nj\u00eb sip\u00ebrmarrje q\u00eb ka reputacion t\u00eb mir\u00eb t\u00ebrheq m\u00eb shum\u00eb klient\u00eb dhe shet m\u00eb shum\u00eb (dhe me \u00e7mime m\u00eb t\u00eb mira) produktet e veta. Dhe nj\u00eb shoqat\u00eb q\u00eb ka reputacion t\u00eb mir\u00eb t\u00ebrheq m\u00eb shum\u00eb financime dhe mund t\u00eb ndjek\u00eb m\u00eb me efikasitet, objektivat e veta.<\/p>\n
E k\u00ebshtu me radh\u00eb.<\/p>\n
Reputacioni ka t\u00eb b\u00ebj\u00eb me identitetin dhe me vlerat. Esht\u00eb di\u00e7ka e ndryshme si nga fama (mund t\u00eb kesh fam\u00eb t\u00eb madhe, por reputacion t\u00eb keq), ashtu edhe nga simpatia (k\u00ebnaq\u00ebsia jo domosdoshm\u00ebrisht p\u00ebrkon me vler\u00ebsimin dhe besimin).<\/p>\n
Reputacioni mund t\u2019i paraprij\u00eb njohjes s\u00eb drejtp\u00ebrdrejt\u00eb, dhe mund t\u00eb orientoj\u00eb perceptimin. Studime t\u00eb ndryshme na thon\u00eb se p\u00ebr t\u00eb formuar nj\u00eb p\u00ebrshtypje t\u00eb par\u00eb t\u00eb detajuar, p\u00ebr nj\u00eb person q\u00eb sapo e takojm\u00eb, na mjaftojn\u00eb nga 33 n\u00eb 100 milisekonda. Dometh\u00ebn\u00eb, sa hap e mbyll syt\u00eb.<\/p>\n
Esht\u00eb nj\u00eb aft\u00ebsi instiktive, e trash\u00ebguar prej paraardh\u00ebsve tan\u00eb q\u00eb, p\u00ebrball\u00eb nj\u00eb pranie t\u00eb huaj n\u00eb pyll, duhej q\u00eb pik\u00ebrisht sa hap e mbyll syt\u00eb, t\u00eb vendosnin n\u00ebse b\u00ebhej fjal\u00eb p\u00ebr di\u00e7ka t\u00eb rrezikshme, e si pasoj\u00eb, n\u00ebse duhej t\u00eb sulmonin, t\u2019ia mbathnin, t\u00eb fshiheshin, apo t\u00eb vazhdonin p\u00ebrpara qet\u00ebsisht.<\/p>\n
Edhe sot, sa hap e mbyll syt\u00eb, ne jemi n\u00eb gjendje t\u00eb perceptojm\u00eb statusin e nj\u00eb t\u00eb panjohuri, shkall\u00ebn e besueshm\u00ebris\u00eb apo agresivitetit, faktin n\u00ebse na duket t\u00ebrheq\u00ebs, apo kompetent. Megjithat\u00eb, n\u00ebse t\u00eb panjohurit i paraprin reputacioni, ne ndikohemi jo pak. Dhe do ta shohim n\u00eb drit\u00ebn e gjykimit q\u00eb grupi yn\u00eb i referimit ka shprehur.<\/p>\n
Test i neveritsh\u00ebm<\/p>\n
N\u00eb thelb, reputacioni \u00ebsht\u00eb nj\u00eb shprehje e prekshme si e ekzistenc\u00ebs s\u00eb fijeve q\u00eb lidhin gjith\u00ebsecilin prej nesh n\u00eb brend\u00ebsi t\u00eb nj\u00eb komuniteti, ashtu edhe faktit q\u00eb \u00e7do komunitet ndjen nevoj\u00ebn p\u00ebr t\u00eb ndar\u00eb gjykime, duke filluar nga ata me t\u00eb cil\u00ebt njeh pjes\u00ebtar\u00ebt e vet m\u00eb t\u00eb njohur.<\/p>\n
Mund ta them? E konsideroj t\u00eb neveritsh\u00ebm tez\u00ebn sipas t\u00eb cil\u00ebs reputacioni \u00ebsht\u00eb b\u00ebr\u00eb nj\u00eb gj\u00eb e r\u00ebnd\u00ebsishme, vet\u00ebm p\u00ebr shkak t\u00eb internetit dhe rrjeteve sociale. Dhe jam tejet e bindur q\u00eb edhe nj\u00eb perandor romak, apo nj\u00eb mjek kinez n\u00eb epok\u00ebn Tang, kishin shum\u00eb pun\u00eb p\u00ebr t\u00eb b\u00ebr\u00eb, q\u00eb t\u00eb fitonin dhe ruanin nj\u00eb reputacion t\u00eb mir\u00eb.<\/p>\n
Madje interneti \u2013 q\u00eb dhuron dukshm\u00ebri para komuniteteve m\u00eb t\u00eb m\u00ebdha edhe p\u00ebr shum\u00eb njer\u00ebz, q\u00eb p\u00ebrndryshe do t\u00eb kishin mbetur t\u00eb paduksh\u00ebm \u2013 i rrit dhe zgjeron problemet, risqet dhe shanset e lidhura me reputacionin.<\/p>\n
Dhe n\u00eb k\u00ebt\u00eb pik\u00eb, qoft\u00eb p\u00ebr faktin se tema n\u00eb vetvete nuk \u00ebsht\u00eb e koh\u00ebve t\u00eb fundit, qoft\u00eb sepse b\u00ebhet fjal\u00eb p\u00ebr nj\u00eb k\u00ebshill\u00eb shum\u00eb t\u00eb mir\u00eb, m\u00eb duket se m\u00ebnyra m\u00eb e mir\u00eb p\u00ebr t\u00eb p\u00ebrmbyllur \u00ebsht\u00eb ai citim i Sokratit: \u201cM\u00ebnyra p\u00ebr t\u00eb ruajtur nj\u00eb reputacion t\u00eb mir\u00eb, \u00ebsht\u00eb q\u00eb t\u00eb veprosh dhe t\u00eb jesh ashtu si\u00e7 d\u00ebshiron q\u00eb t\u00eb dukesh\u201d.<\/p>\n
Nga Annamaria Testa<\/p>\n
Eksperte komunikimi<\/p>\n
internazionale.it \u2013 bota.al<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201cDuhen nj\u00ebzet\u00eb vite p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb reputacion dhe pes\u00eb minuta p\u00ebr ta shkat\u00ebrruar. N\u00ebse mendon k\u00ebt\u00eb, do t\u2019i b\u00ebsh gj\u00ebrat ndryshe\u201d. Ky citim i Warren Buffet m\u00eb duket nj\u00eb m\u00ebnyr\u00eb shum\u00eb e mir\u00eb p\u00ebr t\u00eb filluar dhe t\u2019ju rr\u00ebfyer 2-3 gj\u00ebra jo dhe aq t\u00eb vet\u00ebkuptueshme, mbi fenomenin fluid, dinamik, shum\u00ebdrejtim\u00ebsh dhe sot m\u00eb […]<\/p>\n","protected":false},"author":1,"featured_media":13470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[18],"tags":[],"yoast_head":"\n