Nga Emma Graham-Harrison<\/p>\n
Dublin- M\u00eb shum\u00eb se 3 vite m\u00eb par\u00eb, shefi ekzekutiv i Facebook, Mark Zukerberg, e hodhi posht\u00eb si \u201ct\u00eb \u00e7mendur\u201d, iden\u00eb se lajmi i rrem\u00eb n\u00eb platform\u00ebn e tij, mund t\u00eb kishte ndikuar n\u00eb zgjedhjen e Donald Trumpit si president i SHBA-s\u00eb.<\/p>\n
Sot, kompania e tij e pranon se \u00ebsht\u00eb \u201cn\u00ebn rrethim\u201d nga miliarda llogari t\u00eb rreme, q\u00eb p\u00ebrpiqen ta shfryt\u00ebzojn\u00eb platform\u00ebn p\u00ebr t\u00eb fituar zgjedhje, para, ose p\u00ebr t\u00eb ndikuar tek njer\u00ebzit n\u00eb m\u00ebnyra t\u00eb tjera, dhe p\u00ebr t\u00eb ngritur nj\u00eb \u201ccunam\u201d t\u00eb lajmeve t\u00eb rreme, dezinformimit dhe gjuh\u00ebs s\u00eb urrejtjes.<\/p>\n
Mposhtja e tyre, \u00ebsht\u00eb b\u00ebr\u00eb \u00e7\u00ebshtje ekzistenciale p\u00ebr korporatat e m\u00ebdha, dhe Facebook d\u00ebshiron q\u00eb p\u00ebrdoruesit dhe rregullator\u00ebt ta din\u00eb se i ka shtuar p\u00ebrpjekjet n\u00eb k\u00ebt\u00eb drejtim. Kompania d\u00ebshiron gjithashtu q\u00eb ata t\u00eb besojn\u00eb, se prirja po ndryshon.<\/p>\n
K\u00ebt\u00eb muaj, m\u00eb shum\u00eb se nj\u00eb duzin\u00eb gazetar\u00ebsh v\u00ebzhguan \u201csall\u00ebn e luft\u00ebs\u201d n\u00eb Dublin, aty ku po b\u00ebheshin p\u00ebrpjekjet e FB p\u00ebr t\u00eb mbrojtur zgjedhjet evropiane. Deri n\u00eb zgjedhjet e 23 majit dhe p\u00ebr disa dit\u00eb pas tyre, rreth 40 njer\u00ebz kan\u00eb q\u00ebndruar vazhdimisht p\u00ebrball\u00eb ekraneve, duke monitoruar ritmin e ndryshimit t\u00eb bisedave n\u00eb internet, duke k\u00ebrkuar p\u00ebr sinjale t\u00eb manipulimeve, lajmeve t\u00eb rreme ose gjuh\u00ebs s\u00eb urrejtjes.<\/p>\n
Ata mb\u00ebshteten nga nj\u00eb rrjet global, q\u00eb p\u00ebrfshin ekspert\u00eb t\u00eb inteligjenc\u00ebs, shkenc\u00ebtar\u00eb t\u00eb t\u00eb dh\u00ebnave, hulumtues dhe inxhinier\u00eb. Pjes\u00eb e k\u00ebtij ekipi, jan\u00eb dhe fol\u00ebsit am\u00ebtar\u00eb t\u00eb 24 gjuh\u00ebve zyrtareve t\u00eb BE-s\u00eb, thot\u00eb Leksi Stardi, q\u00eb ka ardhur enkas nga SHBA, p\u00ebr t\u00eb drejtuar operacionin e\u00a0 mbrojtjes s\u00eb zgjedhjeve evropiane, pas menaxhimit t\u00eb nj\u00eb operacioni t\u00eb ngjash\u00ebm n\u00eb zgjedhjet amerikane t\u00eb mesit t\u00eb mandatit, vjesht\u00ebn e vitit t\u00eb shkuar.<\/p>\n
Shkalla e sfid\u00ebs, me t\u00eb cil\u00ebn po p\u00ebrballet Facebook, teksa \u00ebsht\u00eb duke u p\u00ebrpjekur t\u00eb neutralizoj\u00eb \u201caktor\u00ebt e k\u00ebqinj\u201d nga sistemi, \u00ebsht\u00eb trondit\u00ebse. Ri\u00e7ard Allan, z\u00ebvend\u00ebspresidenti i kompanis\u00eb p\u00ebr politik\u00ebn publike, tha se kompania fshiu 2.8 miliard\u00eb llogari false midis tetorit 2017 dhe n\u00ebntorit 2018.<\/p>\n
P\u00ebrve\u00e7 atyre llogarive t\u00eb rreme, ka llogari t\u00eb v\u00ebrteta q\u00eb shp\u00ebrndajn\u00eb lajme t\u00eb rreme, me synim p\u00ebrhapjen e dezinformacioneve, ose lajmeve q\u00eb nxisin gjuh\u00ebn e urrejtjes. Kompania ka filluar nd\u00ebrkoh\u00eb verifikimin e njer\u00ebzve q\u00eb duan t\u00eb publikojn\u00eb reklama politike, dhe angazhohen t\u00eb mbaj\u00eb p\u00ebr 7 vite nj\u00eb arkiv\u00eb t\u00eb reklamave online t\u00eb fushatave zgjedhore.<\/p>\n
Por, pavar\u00ebsisht nga burimet e shpenzuara n\u00eb p\u00ebrpjekjet p\u00ebr t\u00eb manipuluar votuesit p\u00ebrmes platform\u00ebs, nga reklamat e rreme tek p\u00ebrhapja e gjuh\u00ebs s\u00eb urrejtjes, Facebook vazhdon t\u00eb luftoj\u00eb p\u00ebr t\u00eb d\u00ebbuar njer\u00ebzit dhe rrjetet q\u00eb ai i quan aktor\u00eb t\u00eb k\u00ebqinj. Gazetar\u00ebt dhe aktivist\u00ebt, zbuluan muajin e fundit se vet\u00ebm rrjetet e ekstremit t\u00eb djatht\u00eb n\u00eb Spanj\u00eb, q\u00eb pat\u00ebn qasje tek afro 1.7 milion\u00eb njer\u00ebz, zbuluan reklama t\u00eb publikuara nga fushata Trump n\u00eb SHBA, q\u00eb shkel\u00ebn rregullat e vet\u00eb Facebook, si dhe zbuluan nj\u00eb fushat\u00eb reklamash q\u00eb mb\u00ebshtet nj\u00eb Brexit t\u00eb ashp\u00ebr, t\u00eb gjitha t\u00eb koordinuara nga nj\u00eb operativ politik veteran.<\/p>\n
Asgj\u00eb nga k\u00ebto, nuk u vun\u00eb re nga mjetet e vet\u00eb Facebook. Nataniel Gleissher, kreu i politik\u00ebs kibernetike n\u00eb FB, tha se mjetet e survejimit jan\u00eb duke u p\u00ebrmir\u00ebsuar vazhdimisht, por ai pranoi se kompania nuk ka ende kapacitetin\u00a0 e duhur p\u00ebr t\u00eb mbrojtur plot\u00ebsisht zgjedhjet.<\/p>\n
\u201cN\u00eb nj\u00eb situat\u00eb t\u00eb till\u00eb, asnj\u00eb organizat\u00eb e vetme nuk mund ta adresoj\u00eb e vetme k\u00ebt\u00eb dukuri\u201d- tha ai duke iu referuar nd\u00ebrhyrjeve dhe lajmeve t\u00eb rreme. P\u00ebr t\u00eb forcuar p\u00ebrpjekjet e kompanis\u00eb n\u00eb k\u00ebt\u00eb drejtim, do t\u00eb nevojitet gazetaria dhe aktivizmi, shtoi ai.<\/p>\n
\u201cNatyrisht, un\u00eb do t\u00eb doja t\u00eb isha n\u00eb gjendje t`a realizoj vet\u00eb \u00e7do operacion. Por, realiteti i siguris\u00eb, \u00ebsht\u00eb se duhen sa m\u00eb shum\u00eb njer\u00ebz q\u00eb t\u00eb jet\u00eb e mundur q\u00eb t\u00eb fokusohen tek ky problem\u201d- theksoi ai. Facebook, synon t\u00eb p\u00ebrdor\u00eb inteligjenc\u00ebn artificiale, p\u00ebr ta b\u00ebr\u00eb m\u00eb t\u00eb v\u00ebshtir\u00eb v\u00ebnien n\u00eb loj\u00eb t\u00eb sistemit, si dhe p\u00ebr t\u00eb p\u00ebrshpejtuar p\u00ebrpjekjet p\u00ebr t\u00eb d\u00ebbuar nga platforma ata q\u00eb shkelin rregullat.<\/p>\n
Q\u00ebllimi \u00ebsht\u00eb \u201ct\u2019i detyrojm\u00eb aktor\u00ebt e k\u00ebqinj, t\u00eb shpenzojn\u00eb koh\u00ebn n\u00eb p\u00ebrpjekje p\u00ebr t\u00eb mposhtur filtrin, n\u00eb vend se t\u00eb p\u00ebrpiqen t\u00eb d\u00ebrgojn\u00eb mesazhet e tyre\u201d. Facebook nuk pranoi t\u00eb jepte ndonj\u00eb shembull, se ku kishte nd\u00ebrhyr\u00eb p\u00ebr t\u2019i penguar njer\u00ebzit q\u00eb synojn\u00eb t\u00eb nd\u00ebhyjn\u00eb n\u00eb zgjedhjet evropiane.<\/p>\n
Por, Stardi tha se sukseset e m\u00ebparshme, p\u00ebrfshinin identifikimin e rrjeteve me fjalime t\u00eb urrejtjes n\u00eb Brazil, pas raundit t\u00eb par\u00eb t\u00eb zgjedhjeve presidenciale t\u00eb vitit t\u00eb kaluar; q\u00eb u fshi brenda 1 ore. N\u00eb zgjedhjet amerikane t\u00eb mesit t\u00eb mandatit, sistemet e automatizuara t\u00eb Facebook, identifikuan 90 % t\u00eb p\u00ebrpjekjeve p\u00ebr ndikimin e votuesve, q\u00eb u zhvendos, me vet\u00ebm 10 % t\u00eb p\u00ebrdoruesve q\u00eb kishin reaguar ndaj saj.<\/p>\n
Por, p\u00ebr d\u00ebshtimet e k\u00ebtyre sistemeve t\u00eb automatizuara \u2013 s\u2019ka asnj\u00eb m\u00ebnyr\u00eb p\u00ebr t\u00eb ditur, n\u00ebse mund t\u00eb v\u00ebn\u00eb n\u00eb rrezik zgjedhjet n\u00eb vende m\u00eb t\u00eb vogla ose m\u00eb t\u00eb varfra. N\u00eb vendet ku mediat dhe aktivist\u00ebt jan\u00eb n\u00ebn presion, Facebook nuk e ka b\u00ebr\u00eb t\u00eb qart\u00eb se kush mund t\u00eb ofroj\u00eb kontrolle shtes\u00eb, p\u00ebr t\u00eb gjurmuar aktor\u00ebt e k\u00ebqinj n\u00eb vende t\u00eb tjera.<\/p>\n
Nj\u00eb boshll\u00ebk kontrolli n\u00eb Evrop\u00eb, u p\u00ebrmend nga gazetari hungarez Marton Gergeli, kur pyeti drejtuesit: \u201dPse nuk keni kontrollues t\u00eb fakteve n\u00eb Hungari?\u201d. Faqet kryesore t\u00eb lajmeve, duke p\u00ebrfshir\u00eb nj\u00ebr\u00ebn q\u00eb \u00ebsht\u00eb aleate me qeverin\u00eb, jan\u00eb kritikuar p\u00ebr botimin e lajmeve t\u00eb rreme, por Allan tha se Facebook nuk kishte gjetur nj\u00eb partner t\u00eb besuesh\u00ebm.<\/p>\n
\u201cNuk \u00ebsht\u00eb se ne nuk duam t\u00eb kemi kontrollor\u00eb t\u00eb fakteve n\u00eb \u00e7do vend t\u00eb caktuar\u201d- tha ai, duke k\u00ebrkuar sugjerime. Kjo mbron reputacionin e Facebook p\u00ebr t\u00eb qen\u00eb i ekuilibruar, por potencialisht, i l\u00eb votuesit n\u00eb Hungari ve\u00e7an\u00ebrisht t\u00eb rrezikuar ndaj lajmit t\u00eb rrem\u00eb.<\/p>\n
P\u00ebrtej zgjedhjeve evropiane, Allan premtoi se do t\u00eb ket\u00eb nj\u00eb mbrojtje p\u00ebr t\u00eb gjith\u00eb proceset zgjedhore anemban\u00eb bot\u00ebs, por nuk pranoi t\u00eb jepte shum\u00eb garanci. \u201cDo t\u00eb ket\u00eb masa t\u00eb ndryshme, t\u00eb zbatuara p\u00ebr vende t\u00eb ndryshme, n\u00eb var\u00ebsi t\u00eb profilit t\u00eb k\u00ebrc\u00ebnimit\u201d- tha ai, duke ngritur perspektiv\u00ebn alarmante, p\u00ebr nj\u00eb sistem t\u00eb paq\u00ebndrueshme t\u00eb niveleve t\u00eb ruajtjes. \u201cSa m\u00eb shum\u00eb q\u00eb t\u00eb kemi mund\u00ebsi, ne do t\u00eb synojm\u00eb t\u00eb mbrojm\u00eb t\u00eb gjitha zgjedhjet n\u00eb mbar\u00eb bot\u00ebn\u201d-p\u00ebrfundoi ai.<\/p>\n
\u201cThe Guardian\u201d \u2013 Bota.al<\/p>\n","protected":false},"excerpt":{"rendered":"
Nga Emma Graham-Harrison Dublin- M\u00eb shum\u00eb se 3 vite m\u00eb par\u00eb, shefi ekzekutiv i Facebook, Mark Zukerberg, e hodhi posht\u00eb si \u201ct\u00eb \u00e7mendur\u201d, iden\u00eb se lajmi i rrem\u00eb n\u00eb platform\u00ebn e tij, mund t\u00eb kishte ndikuar n\u00eb zgjedhjen e Donald Trumpit si president i SHBA-s\u00eb. Sot, kompania e tij e pranon se \u00ebsht\u00eb \u201cn\u00ebn rrethim\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":13105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[3,18],"tags":[],"yoast_head":"\n