{"id":13065,"date":"2019-06-03T21:39:44","date_gmt":"2019-06-03T19:39:44","guid":{"rendered":"http:\/\/redaktori.com\/?p=13065"},"modified":"2019-06-03T21:40:33","modified_gmt":"2019-06-03T19:40:33","slug":"punet-cka-propaganda-gjithcka","status":"publish","type":"post","link":"https:\/\/redaktori.com\/?p=13065","title":{"rendered":"Pun\u00ebt \u00e7ka, propaganda gjith\u00e7ka!"},"content":{"rendered":"

Nga Urim Tusku<\/strong><\/p>\n

Propaganda si teknik\u00eb manipuluese \u00a0daton her\u00ebt n\u00eb historin\u00eb e njer\u00ebzimit, pavar\u00ebsisht form\u00ebs q\u00eb \u00ebsht\u00eb p\u00ebrdorur, thelbi ka qen\u00eb gjithmon\u00eb i nj\u00ebjt\u00eb.\u00a0 Synimi ka qen\u00eb i qart\u00eb: bindja e njer\u00ebzve, pavar\u00ebsisht fakteve q\u00eb pohojn\u00eb t\u00eb kund\u00ebrt\u00ebn.<\/p>\n

N\u00eb fillimet e shek. XX, propaganda do t\u00eb merrte nj\u00eb tjet\u00ebr dimension. Eduard Bernays, q\u00eb njihet edhe si babai i marr\u00ebdh\u00ebnieve me publikun, apo spin doctor, do t\u2019i jepte nj\u00eb impuls suksesi k\u00ebtij arti bind\u00ebs. Ai ishte nj\u00eb talent i lindur n\u00eb k\u00ebt\u00eb fush\u00eb, por nj\u00eb ndihmes\u00eb t\u00eb madhe dhan\u00eb e teorit\u00eb e Frojdit n\u00eb lidhje me t\u00eb pand\u00ebrgjegjshmen tek njeriu, i cili \u00ebsht\u00eb i ndikuesh\u00ebm nga faktor\u00ebt e jasht\u00ebm.<\/p>\n

Me kalimin e viteve, k\u00ebto m\u00ebnyra t\u00eb t\u00eb b\u00ebrit \u201cMarr\u00ebdh\u00ebnie me Publikun\u201d kan\u00eb ardhur duke u perfeksionuar, sidomos vitet e fundit. Nj\u00eb instrument i r\u00ebnd\u00ebsish\u00ebm p\u00ebr t\u00eb shp\u00ebrndar\u00eb mesazhin kan\u00eb qen\u00eb padyshim mediet, q\u00eb gjithmon\u00eb ka sh\u00ebrbyer si ur\u00eb lidh\u00ebse midis dh\u00ebn\u00ebsit t\u00eb mesazhit dhe publikut.<\/p>\n

Nj\u00eb dukuri e till\u00eb haset shpesh edhe n\u00eb vendin ton\u00eb, duke pasur parasysh propagand\u00ebn e b\u00ebr\u00eb nga zyrat e shtypit t\u00eb dikastereve. Rasti m\u00eb flagrant \u00ebsht\u00eb Bashkia e Tiran\u00ebs, e cila ka nj\u00eb armat\u00eb t\u00eb t\u00ebr\u00eb n\u00eb zyr\u00ebn e shtypit, q\u00eb bombardojn\u00eb nga m\u00ebngjesi n\u00eb mbr\u00ebmje opinionin publik me aktivitete t\u00eb b\u00ebra e t\u00eb pab\u00ebra. \u00cbsht\u00eb arritur deri aty, sa n\u00eb publik jan\u00eb servirur aktivitete t\u00eb kryetarit t\u00eb bashkis\u00eb edhe kur ai ka qen\u00eb jasht\u00eb vendit. Ky \u00ebsht\u00eb nj\u00eb model i sh\u00ebmtuar, q\u00eb synon t\u2019i \u201chedh\u00eb hi syve\u201d qytetar\u00ebve, p\u00ebr t\u2019ua th\u00ebn\u00eb atyre si me p\u00ebrdhun\u00eb se k\u00ebtu po punohet.<\/p>\n

N\u00ebse e ballafaqon gjith\u00eb k\u00ebt\u00eb spin me realitetin, duket ashiqare q\u00eb po g\u00ebnjehet, madje \u00ebsht\u00eb nj\u00eb fyerje inteligjence p\u00ebr gjithk\u00ebnd. Realiteti ku qytetar\u00ebt jetojn\u00eb \u00e7do dit\u00eb \u00ebsht\u00eb \u201cdramatik\u201d, n\u00ebse e krahason lajle-lulet e dala nga zyrat e shtypit. Nj\u00eb shembull tipik \u00ebsht\u00eb transporti urban n\u00eb kryeqytet, i cili \u00ebsht\u00eb mizerab\u00ebl, por makina e propagand\u00ebs e transmeton krejt ndryshe at\u00eb. Ai paraqitet aq i denj\u00eb, sa edhe vet\u00eb kryetari i Bashkis\u00eb, si p\u00ebr t\u2019u \u201crelaksuar\u201d e p\u00ebrdor at\u00eb, p\u00ebr t\u00eb mos ngelur me or\u00eb t\u00eb t\u00ebra n\u00eb trafik.<\/p>\n

Kjo \u00ebsht\u00eb nj\u00eb situat\u00eb q\u00eb i kalon limitet e spin-it, deri n\u00eb butafori. Duke par\u00eb k\u00ebt\u00eb realitet, opinioni publik \u00e7oroditet dhe ndahet n\u00eb dy pjes\u00eb, n\u00eb ata q\u00eb i besojn\u00eb k\u00ebsaj propaganda dhe t\u00eb tjer\u00ebt q\u00eb jan\u00eb t\u00eb detyruar t\u00eb jetojn\u00eb me k\u00ebt\u00eb realitet. Pala q\u00eb ka skeptrin e opozitarit p\u00ebrdor t\u00eb nj\u00ebjtat metoda, duke ulur ndjesh\u00ebm besimin e publikut tek ajo.<\/p>\n

P\u00ebrball\u00eb k\u00ebsaj situate merren edhe vendime pa u konsultuar aspak me grupet e interesit. Rastet jan\u00eb t\u00eb shumta, por disa jan\u00eb p\u00ebr t\u2019u prekur, sepse ilustrojn\u00eb dukurin\u00eb. \u00a0N\u00eb k\u00ebt\u00eb mizansken\u00eb, merren \u201cekspert\u00eb\u201d n\u00eb pyetje nga media p\u00ebr \u00e7\u00ebshtje nga m\u00eb t\u00eb ndryshmet, t\u00eb cil\u00ebt japin mendimin e tyre n\u00eb sintoni t\u00eb plot\u00eb me bashkin\u00eb. \u00c7udit\u00ebrisht iu p\u00ebrkojn\u00eb gjithmon\u00eb mendimet, ngritja e \u00e7mimit t\u00eb ujit, projekti urbanistik etj. Gjith\u00e7ka p\u00ebrkon me planet e bashkis\u00eb, e cila rreket her\u00eb pas her\u00eb t\u00eb bind\u00eb p\u00ebr nismat e saj, q\u00eb \u00e7do gj\u00eb b\u00ebhet ne funksion t\u00eb mir\u00ebqenies s\u00eb qytetar\u00ebve.<\/p>\n

Edhe pun\u00ebt q\u00eb b\u00ebhen ne kryeqytet, kan\u00eb m\u00eb shum\u00eb karakter manipulues se sa aspekte t\u00eb dobishm\u00ebris\u00eb, n\u00eb funksion t\u00eb p\u00ebrmir\u00ebsimit t\u00eb jet\u00ebs. Gjithandej shihen objekte n\u00eb nd\u00ebrtim, ku bashkia nuk heziton t\u00eb jet\u00eb p\u00ebrkarshi me tabelat e saj. Shembulli i gjith\u00eb k\u00ebsaj dukurie ishte me parkun e loj\u00ebrave (7xhuxhat) p\u00ebr nd\u00ebrtimin e nj\u00eb shum\u00ebkat\u00ebshi n\u00eb funksion t\u00eb privatit. Por bashkia nxitoi edhe k\u00ebt\u00eb radh\u00eb t\u00eb mbulonte diellin me shosh\u00eb, duke nd\u00ebrtuar parkth lodrash, q\u00eb nuk e justifikojn\u00eb aspak hap\u00ebsir\u00ebn ekzistuese, sepse pjes\u00ebn m\u00eb t\u00eb madhe e ka marr\u00eb nd\u00ebrtimi i shum\u00ebkat\u00ebshit.<\/p>\n

Situata \u00ebsht\u00eb edhe m\u00eb e r\u00ebnd\u00eb n\u00eb nivel qendror t\u00eb qeverisjes, aty teknikat e marr\u00ebdh\u00ebnieve me publikun jan\u00eb edhe m\u00eb t\u00eb st\u00ebrholluara, por gjithsesi \u00ebsht\u00eb i duksh\u00ebm synimi i tyre propagandistik. Kryeministri \u00ebsht\u00eb p\u00ebrpjekur me t\u00eb gjitha format ta delegjetimoj\u00eb \u00a0medien, duke e quajtur at\u00eb kazan. Nd\u00ebrsa vet\u00eb kryeministri, fal\u00eb rrjetit social facebook, ka hapur nj\u00eb televizion ERTV(inicialet e emrit t\u00eb tij). N\u00eb at\u00eb \u201cmedia\u201d ai shp\u00ebrndan mesazhet e tij megalomane. Qytetar\u00ebt zgjohen n\u00eb m\u00ebngjes me pamje t\u00eb mb\u00ebrritura nga qendra dhe periferia, kur tregohet qart\u00eb se Shqip\u00ebria po ndryshon (rilind). Sikur t\u00eb mos mjaftonte zyra e shtypit, vet\u00eb Kryeministri kujdeset deri n\u00eb imt\u00ebsi p\u00ebr t\u00eb shp\u00ebrndar\u00eb mesazhe t\u00eb tilla. Shpeshher\u00eb ai iu kund\u00ebrvihet vet\u00eb komentuese, ku ankesat e tyre p\u00ebr t\u2019i treguar Shqip\u00ebrin\u00eb reale Kryeministrit, marrin mbrapsht qes\u00ebndin\u00eb e tij. Dikujt i thot\u00eb \u201cshko shkollohu\u201d, nj\u00eb tjetri \u201ct\u00eb hap\u00eb syt\u00eb e t\u00eb shoh\u00eb\u2026\u201d \u00a0etj.<\/p>\n

Ata q\u00eb kan\u00eb n\u00eb dor\u00eb pushtetin, k\u00ebrkojn\u00eb q\u00eb njer\u00ebzit t\u00eb mos i besojn\u00eb realitetit, kacafytjen\u00a0 e p\u00ebrditshme me v\u00ebshtir\u00ebsit\u00eb e jet\u00ebs, qoft\u00eb n\u00eb aspektin ekonomik apo infrastrukturor, por t\u00eb besojn\u00eb at\u00eb \u00e7ka thot\u00eb i pushtetshmi Kryeminist\u00ebr.<\/p>\n

Instrumentet jan\u00eb t\u00eb gjitha n\u00eb duart e m\u00eb t\u00eb fortit, pushtetit, p\u00ebr aq koh\u00eb sa propaganda e tij shp\u00ebrndahet n\u00eb eter me nj\u00eb p\u00ebrplasje t\u00eb vazhdueshme me realitetin. Qytetari do t\u00eb vazhdoj\u00eb t\u00eb sodis\u00eb mbretin lakuriq, por propaganda do thot\u00eb t\u00eb kund\u00ebrt\u00ebn.\u00a0 Ky nuk \u00ebsht\u00eb nj\u00eb kurth, si k\u00ebng\u00ebzimi i sirenave t\u00eb Odiseut, kjo \u00ebsht\u00eb nj\u00eb zhurm\u00eb cing\u00ebrrit\u00ebse. Por p\u00ebr sa koh\u00eb q\u00eb forca \u00ebsht\u00eb e rreshtuar nga pushteti, vesh\u00ebt ton\u00eb do t\u00eb d\u00ebgjojn\u00eb trumbetat e propagand\u00ebs.\/http:\/\/redaktori.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Nga Urim Tusku Propaganda si teknik\u00eb manipuluese \u00a0daton her\u00ebt n\u00eb historin\u00eb e njer\u00ebzimit, pavar\u00ebsisht form\u00ebs q\u00eb \u00ebsht\u00eb p\u00ebrdorur, thelbi ka qen\u00eb gjithmon\u00eb i nj\u00ebjt\u00eb.\u00a0 Synimi ka qen\u00eb i qart\u00eb: bindja e njer\u00ebzve, pavar\u00ebsisht fakteve q\u00eb pohojn\u00eb t\u00eb kund\u00ebrt\u00ebn. N\u00eb fillimet e shek. XX, propaganda do t\u00eb merrte nj\u00eb tjet\u00ebr dimension. Eduard Bernays, q\u00eb njihet edhe […]<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[9,4],"tags":[],"yoast_head":"\nPun\u00ebt \u00e7ka, propaganda gjith\u00e7ka! - Informohu qart\u00ebsisht!<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redaktori.com\/?p=13065\" \/>\n<meta property=\"og:locale\" content=\"sq_AL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pun\u00ebt \u00e7ka, propaganda gjith\u00e7ka! - Informohu qart\u00ebsisht!\" \/>\n<meta property=\"og:description\" content=\"Nga Urim Tusku Propaganda si teknik\u00eb manipuluese \u00a0daton her\u00ebt n\u00eb historin\u00eb e njer\u00ebzimit, pavar\u00ebsisht form\u00ebs q\u00eb \u00ebsht\u00eb p\u00ebrdorur, thelbi ka qen\u00eb gjithmon\u00eb i nj\u00ebjt\u00eb.\u00a0 Synimi ka qen\u00eb i qart\u00eb: bindja e njer\u00ebzve, pavar\u00ebsisht fakteve q\u00eb pohojn\u00eb t\u00eb kund\u00ebrt\u00ebn. 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N\u00eb fillimet e shek. XX, propaganda do t\u00eb merrte nj\u00eb tjet\u00ebr dimension. 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